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Content and Communications Marketer Job at CESNA GROUP INC in Santa Clara

Content and Communications Marketer Job at CESNA GROUP INC in Santa Clara

MediabistroSanta Clara, CA, United States
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Job Summary

  • We're seeking an experienced Content & Communications Marketing Manager to drive our Personal AI Agent app's narrative and growth through strategic content and communications initiatives. This role combines creative storytelling with data-driven marketing to build brand awareness and user acquisition in the emerging Personal AI Agent space. This role reports to the Head of Marketing in our Santa Clara, CA office.
  • This is a one-year fixed term position with potential for extension based on performance and business needs.

Job Description

  • Key Responsibilities
  • Content Strategy and Creation; Brand Channel Management
  • Develop and execute comprehensive content marketing strategy aligned with product roadmap and business objectives
  • Create compelling narratives around AI technology that resonates with consumer audiences
  • Manage the content lifecycle, from ideation to production, distribution, and performance analysis.
  • Produce high-quality content including product updates, user stories, and thought leadership pieces
  • Oversee and optimize content distribution across blogs, social media, email, and in-app communications to ensure timely and consistent messaging.
  • Monitor, analyze, and report key metrics to improve channel performance and engagement.
  • Growth & Analytics
  • Track and optimize content performance across all channels
  • Collaborate with performance marketing team on user acquisition initiatives
  • Create data-driven content experiments to improve engagement
  • Report on key metrics and provide actionable insights
  • Secondary responsibilities :
  • While not the main priority for this position, some of the following may be in scope for the position to a smaller extent.
  • Events Management
  • Plan and execute virtual and in-person events including product launches, webinars, and industry conferences.
  • Manage end-to-end event logistics, budgets, and vendor relationships
  • Create engaging event content and promotional materials
  • Coordinate speaker participation and manage stakeholder relationships
  • Track event ROI and attendee engagement metrics
  • Develop post-event content and follow-up campaigns

    • Qualifications

  • 5+ years of content marketing experience in B2C technology companies
  • Proven track record driving growth through content, preferably for mobile apps
  • Strong understanding of AI technology and ability to communicate complex concepts
  • Experience managing PR and communications for technology products
  • Excellent writing and editing skills with attention to detail
  • Data-driven approach to content optimization
  • Bachelor's degree in Marketing, Communications, or related field
  • Must be able to commute to Santa Clara, CA office
  • Preferred Skills
  • Experience in AI / ML technology sector
  • Understanding of mobile app marketing and ASO
  • Experience with marketing automation tools
  • Background in product marketing or technical writing
  • Project management expertise

    • What's On Offer

    Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.

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    Content Marketer • Santa Clara, CA, United States

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