Sr. Digital Marketing Manager, Commercial Fitness

Overview

Join to apply for the

Sr. Digital Marketing Manager, Commercial Fitness

role at

Life Fitness / Hammer Strength .

Join us as we empower the world to work out, creating healthier lives together. The

Senior Digital Marketing Manager

is responsible for channel strategy, campaign execution, and funnel conversion across our global

B2B marketing organization . This role will develop, and scale integrated digital marketing programs that build high-quality pipeline, accelerate lead conversion, and drive B2B eCommerce growth.

The Sr. Manager will manage a team of digital specialists and serve as the central point of expertise for paid media, SEO, web experience, lifecycle programs, and campaign orchestration. This leader will play a critical role in shaping the future of our digital teammentoring current talent while helping to expand capabilities as the team grows.

What Youll Do

Own digital channel strategy across paid media, SEO, lifecycle marketing, social, and web to deliver measurable impact on pipeline growth, conversion, and revenue.

Develop integrated digital campaigns aligned to business priorities, designed to generate measurable pipeline and sales opportunities.

Design and scale lifecycle programs (nurture, retargeting, CRM integration) that build relationships, accelerate funnel progression, and support eCommerce growth.

Oversee agency partnerships, managing budgets, contracts, and performance for paid media, SEO, and web to ensure strategies are innovative, cost-effective, and results driven.

Lead and develop two direct reports while mentoring the broader marketing team, fostering growth, sharing expertise, and helping others build new capabilities.

Enable global reach, equipping regional teams with playbooks, assets, and expertise to adapt global campaigns into impactful local execution.

Collaborate with Sales and Revenue Operations, aligning on lead quality, funnel definitions, and reporting accuracy to ensure shared pipeline and revenue goals.

Embed a culture of experimentation, driving structured testing and continuous optimization across channels and funnels, leveraging AI-enabled tools and insights to scale results.

Collaborate with the eCommerce team to ensure campaigns and lifecycle programs create seamless pathways for commercial customers to place orders online through self-service.

Translate data into action, leveraging analytics and reporting tools to measure effectiveness and guide future digital strategies.

What Youll Bring

Bachelors degree in marketing or related field.

7+ years of progressive digital marketing experience, including digital strategy and pipeline accountability.

Proven record of owning digital channel strategy and delivering measurable pipeline / revenue results.

Experience managing agency relationships, budgets, and contracts.

Strong partnership experience with Sales and Revenue Operations.

Demonstrated ability to manage, coach, and mentor team members.

Expertise in lifecycle marketing, marketing automation, and CRM integration with an understanding of how to leverage AI-enabled tools for optimization and efficiency

Proficiency in analytics platforms and data-driven marketing.

Preferred Qualifications

SEO expertise with experience managing email marketing and automation programs.

Familiarity with Pardot (or similar platforms) a plus.

Prior experience collaborating with creative agencies.

Passion for the fitness industry and knowledge of products a plus.

Experience in global marketing environments.

Background in product manufacturing / durable goods highly desirable.

Competencies & Attributes

Innovative : Thrives in fast-changing environments; embraces new approaches.

Technical : Deep knowledge of digital marketing fundamentals with ability to analyze and solve complex issues, and passion for leveraging new technology to drive business outcomes.

Communicative : Clearly expresses ideas and maintains consistent information flow.

Results Driven : Oriented toward measurable outcomes with strong attention to detail and ability to juggle multiple priorities.

Action-Oriented : Learns through doing, with a focus on serving customer needs.

Collaborative : Values input from others and seeks consensus when making decisions.

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovationin the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If youre ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. If your CV / resume shows that your skills and experience have synergy with the job description, well hop on a call to get to know you and discuss the position in more detail. If its not the right opportunity this time, well always let you know.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including a 401(k) with 4% employer match; medical, dental and vision insurance, leaves of absence, paid time off, holidays, vacation, sick leave, disability insurance, life insurance, HSA, FSA, and more. Eligibility for benefits is governed by the applicable plan documents and policies.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable laws regarding employment, recruitment and hiring. All qualified applicants are considered without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by law.

There continues to be a significant increase in phishing attempts across all industries where fraudsters impersonate real employees and send fictitious job offers. Please note that Life Fitness / Hammer Strength will never ask for financial information during the interview process and will only correspond through official domain email addresses.

Life Fitness / Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.

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