Search Engine Marketing (SEM) Manager Job at Backbone Media, LLC in Boston

Colorado preferred; (US) Remote considered

Backbone Media is a leader in public relations and paid media for top active lifestyle and outdoor brands. We specialize in helping brands grow their market share and direct-to-consumer business.

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work / life harmony. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

The Job

The SEM Manager will be responsible for the strategy, execution, and optimization of paid media marketing strategies on behalf of Backbone’s clients. They will partner with the client and Backbone strategists to develop a cohesive media strategy and build and optimize Search, Shopping, YouTube, and Display campaigns on Google and Bing Ads.

The position requires the ability to apply detailed knowledge and expertise to actionable insights and recommendations. The successful candidate will have experience managing mid-to-large SEM accounts, either for an agency or in-house, as well as the skills and enthusiasm necessary to be a part of an amazing team.

The Work

• Establish innovative SEM strategies using a variety of campaign types across the Google and Bing Ads ecosystems to execute a full funnel strategy and hit client goals.
• Deliver integrated paid search media campaigns that complement other online and offline channels to drive incrementality.
• Build account structure and implement Performance Max, Search, Shopping, Display, and YouTube campaigns for active lifestyle retail brands and destination tourism.
• Analyze data and identify trends to make recommendations and effectively optimize campaigns to drive brand awareness and engagement, increase conversions, and improve conversion rates.
• Present strategy, recommendations, and reports to clients on a bi-weekly, monthly, and quarterly cadence that lead to powerful insights and actionable optimizations.
• Pace SEM budgets to reach the allocated monthly spend and manage campaign budgets to maximize performance.
• Maintain relationship with Premium Agency Support from Google and continue your SEM education to follow the Google roadmap and evolve strategies.
• Support in helping the growth and development of the SEM team and educate Backbone Media Strategists and Coordinators in SEM techniques and trends.

The Essentials

Your Capabilities

The Extra Mile

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds, and skill sets.

Salary : $60,000 - 70,000 dependent on experience

Comprehensive Benefits :

About Backbone Media : We are the country's leading active lifestyle media agency. For 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and / or expression, marital status, veteran status, or any other characteristic protected by federal, state, or local law.

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