Senior Marketing Manager - New York

Senior Marketing Manager - New York

As Senior Marketing Manager for the New York region, you will craft and execute high-impact marketing strategies that strengthen Blacklane's brand presence, attract new corporate and premium travelers, and deepen loyalty among existing clients.

This role blends strategic vision with hands-on execution, requiring someone who can design campaigns that resonate with C-suite decision-makers, corporate travel managers, and high-net-worth individuals. You'll work in close partnership with the global marketing team, ensuring that regional initiatives fuel business growth while showcasing Blacklane's position as the trusted choice for premium, sustainable, and reliable chauffeur services.

Moreover, you'll be joining a great international team of highly talented people who are more than eager to welcome you onboard!

Your Challenge :

• Regional Strategy & Execution : Develop and execute tailored marketing strategies to strengthen Blacklane's footprint in New York, aligned with global brand and revenue objectives.
• Campaign Management : Lead end-to-end planning and execution of multi-channel campaigns (digital, print, events, OOH, partnerships), ensuring creative excellence and ROI.
• Market Insights & Analytics : Analyze customer behavior, competitor activity, and industry trends. Translate insights into actionable strategies and continuously optimize performance using KPIs and ROI data.
• Strategic Partnerships & Collaborations : Build alliances with global corporations, premium travel providers, and hospitality groups to deliver value-added services for business travelers and expand Blacklane's reach through co-branded experiences.
• Content & Brand Messaging : Oversee development of premium, on-brand content for digital platforms, advertising, and local activations that resonate with luxury audiences.
• Experiential & Event Marketing : Conceptualize and deliver exclusive events, sponsorships, and activations that build brand awareness and loyalty among affluent travelers and corporate clients.
• Cross-Functional Collaboration : Work closely with Sales, PR, Operations, and Product to ensure integrated campaigns and consistent customer experiences. Mentor and support junior marketing talent or interns when applicable.
• Budget & ROI Management : Own and optimize the regional marketing budget, ensuring maximum return on investment.

About You :

More than a Job :

Blacklane is a scale-up started in 2011, founded by Jens Wohltorf and Frank Steuer who wanted to create the first global chauffeur service. We started by filling chauffeurs' 'empty leg' journeys and have grown with our partners to over 100 million in annual revenue (pre-pandemic). Backed by Daimler and other investors in Germany, Japan, Switzerland, and the UAE, we're now a trusted brand within corporate travel.

We believe in ethical business practices and have a strong company culture.

Blacklane Cares day : Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion.

The salary range for this role is $121000$151000 annually with VSOP. Final compensation will be determined based on skills and experience.

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