General Motors of Canada is hiring : Strategist, Audience Segmentation & Insights

Overview

Job Description

This role is based remotely but if you live within a 50-mile radius of an office (Atlanta, Austin, Detroit, Warren, Milford or Mountain View), you are expected to report to that location three times a week, at minimum.

The Role

Audience Segmentation & Insights Strategist is a member of our Marketing Applied Sciences Activation team. This role is responsible for transforming data into actionable insights and audience strategies that drive personalized marketing experiences across channels. You will leverage tools such as Databricks, SQL, PySpark and various marketing platforms to design and execute queries, build and activate audience segments, and enable seamless data workflows that power campaign execution.

This position offers hands-on data analysis, coding, and operational enablement to directly influence marketing outcomes and customer experiences.

What You'll Do

Audience Segmentation & Insights

• Write and optimize SQL / PySpark queries in Databricks and leverage marketing customer data platforms (CDP) and onboarding platforms to identify, size, and analyze customer audiences.
• Perform detailed audience personas analysis by combining behavioral, transactional, and demographic data.
• Help develop actionable recommendations based on segmentation and insights to improve targeting, personalization, and campaign performance.

Operational Workflows & Data Enablement

Insights and Analysis

Cross-Functional Collaboration

Your Skills & Abilities (Required Qualifications)

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Compensation

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. To learn more, visit How we Hire.

Accommodations

GM offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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