Senior Practices & Sectors Strategist

Senior Practices & Sectors Strategist

Perkins Coie LLP is seeking a strategic, innovative leader to serve as Senior Practices & Sectors Strategist, supporting our corporate practice groupsincluding Corporate & Securities (C&S), Emerging Ventures & Companies (ECVC), Financial Transactions and Regulation, Mergers & Acquisitions (MA), Private Equity (PE), Tax, Technology Transactions & Privacy (TTP), Private Client Services, and Privacy. This role is responsible for driving marketing and business development initiatives that strengthen client relationships, fuel revenue growth, and differentiate Perkins Coie in the marketplace.

General Purpose

Lead the development and execution of strategic marketing and business development initiatives for assigned practice groups and industry sectors to drive revenue and strengthen client relationships.

Act as a strategic advisor to assigned practice and sector leaders, identifying growth opportunities leveraging client-centric data and knowledge of market trends.

Manage complex, cross-functional initiatives utilizing data, client insights, and market trends to inform planning and campaign development.

Mentor and guide administrators and other team members to foster a high-performing, client-focused environment.

Collaborate closely with senior members of the Marketing Leadership team and other business services teams to ensure integration, innovation, and operational excellence.

Essential Functions

These essential functions are primary job duties that incumbents must be able to perform unassisted or with some reasonable accommodation.

Strategic Leadership & Vision

Develop and lead annual marketing and business development plans including budgets for assigned practices / sectors, ensuring alignment with firmwide goals and a focus on revenue generation.

Identify emerging client needs, legal market trends, and business risks to shape proactive campaign strategies and market positioning.

Translate strategy into actionable initiatives with clear goals, timelines, and measurable outcomes, i.e., annual event plan priorities, alignment with target clients and prospects, etc.

Serve as an advisor to practice and sector chairs, delivering insights and recommendations grounded in market intelligence and client feedback.

Campaigns & Revenue Generation

Lead the conception and execution of high-impact, sector-focused campaigns, thought leadership, and client-focused programs, collaborating with teams across the marketing department to ensure fully leveraged programing.

Identify, activate, and scale cross-practice and cross-sector opportunities to drive growth and differentiation.

Guide pursuit strategy for assigned practices and sectors; advise and mobilize expertise and resources on strategic opportunities (pitches RFP / RFI responses).

Deploy firmwide and practice & sector strategies to ensure participation in directory and award submissions in alignment with firm, practice, and sector goals and priorities.

Collaboration & Integration

Foster collaboration across practices, sectors, and department verticals to encourage knowledge sharing and integrated approaches.

Market Intelligence & Client Insights

Leverage data, analytics, and client feedback to monitor the competitive landscape and inform strategy.

Integrate Voice of the Client and market insights into planning, execution, and continuous improvement.

Performance Measurement & Reporting

Establish, track, and report on key metrics, ROI, and progress against strategic goals.

Guide the team in turning insights into actionable plans that resonate with target audiences.

Recommend adjustments to strategy based on data, feedback, and business outcomes.

Change Leadership & Innovation

Lead the adoption of innovative tools, technologies, and processes to enhance efficiency and client value.

Lead and recommend ideas to help with change management.

Perform other duties, as assigned.

Be present at work during regularly scheduled working hours and as needed, consistent with the firm's attendance expectations.

Travel

This position may require travel.

Specific Skills Required

Demonstrated success in leading strategic planning and execution for practice groups or industry sectors. Strong business acumen, analytical capabilities, and ability to synthesize complex information. Trusted advisor with excellent communication and influencing skills; able to navigate and build relationships across a matrixed environment. Proven leadership ability; skilled at managing and mentoring team members. Demonstrates flexibility, innovation, and a growth mindset in fast-paced, change-oriented environments.

Education, Licenses, Certifications, and Experience

Significant experience (10-plus years) in legal or professional services marketing, business development, or strategy, with a track record of leadership and impact.

Strong record of working with leadership and key stakeholders.

Bachelor's degree required; advanced degree (MBA, JD) preferred.

Prior experience supporting Corporate, ECVC, Financial Transactions and Regulation, M&A / PE, Tax, TTP, Private Client Services, and Privacy groups in a law firm or professional services environment is strongly preferred.

Technology, Applications

MS Office Suite

Marketing technology including Salesforce, Foundation

Working Conditions / Environment

Will work in a standard office environment, a home office or other dedicated workspace with frequent usage of standard office equipment tools, software and communications platforms, including but not limited to a personal computer, video conferencing, instant messaging copy / scanning machine, and telephone. Overtime hours or hours beyond normal business hours may be required to meet deadlines and ensure timely completion of deliverables.