Entegra is hiring : Senior Content Writer in Atlanta

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Entegra, a division of Sodexo, has an exciting new opening for a Senior Content Writer with our Digital Content Team. The Senior Content Writer will have some of the following domain expertise : Senior Living, Lodging, Restaurant, Golf, or Education Business-to-Business (B2B) to create audience-centric, data-driven, digital-first marketing and sales enablement content that engages audiences and drives results for Entegra Procurement Services. This role supports the business in North America and works in close partnership with segment marketers, digital marketing, client services, and sales functions. This role also is called on to support communications for senior executives including the CEO.

Reporting & Remote Opportunity

Reporting to the Director, Digital Content, the Senior Content Writer will create clear, concise, engaging content aligned with messaging frameworks and channel strategies to shape, explain, and position Entegra’s B2B value proposition, offers, and services. Use audience, channel, and performance data to inform the conception and creation of a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, case studies, social / sharables, sales enablement, how-to guides, tip sheets, info-graphics, scripts, press releases, webinars, long-form content pieces, and advertising.

Manage and oversee the full content life-cycle, from ideation, planning, and development through web, email, and other digital publication, distribution, and post-publication maintenance and analysis. In collaboration with integrated marketers, demand generation strategists, and channel managers, you will conduct background research (including SEO), draft and edit content optimized for use across a variety of platforms, channels, and audiences with a focus on driving audience action to meet marketing goals.

Remote opportunity.

What You’ll Do

• Ensure all core content is consistent in style, quality, and tone of voice across channels and adheres to accessibility and compliance regulations.
• Identify opportunities to enhance content with visual elements and collaborate with channel owners and design team to translate core language into usable content across formats.
• Research the target audience to support creative messaging and keep abreast of business challenges and competitor strategies.
• Conduct SEO research and apply SEO strategy to content creation.
• Actively participate in the ideation process leveraging customer insights, audience research, campaign and channel analytics, brand insights, and industry / market data to develop content in the range of digital brand, marketing, and sales content.
• Convert information gathered from a variety of sources into usable, engaging content tailored to target audiences and apply data to improve quality, personalization, and audience actions.
• Understand Entegra and the Entegra brand, objectives, and initiatives and apply them to create content.
• Appropriately balance client desires, business requirements, and sales strategies, and find common ground when debating creative or strategic opinions.

What We Offer

What You Bring

Who We Are

At Sodexo, our purpose is to create a better everyday for everyone and build a better life for all. We believe in improving the quality of life for those we serve and contributing to the economic, social, and environmental progress in the communities where we operate. Sodexo partners with clients to provide a truly memorable experience for both customers and employees alike. We do this by providing food service, catering, facilities management, and other integrated solutions worldwide.

Our company values you for you; you will be treated fairly and with respect, and you can be yourself. You will have your ideas count and your opinions heard because we can be a stronger team when you’re happy at work. This is why we embrace diversity and inclusion as core values, fostering an environment where all employees are valued and respected. We are committed to providing equal employment opportunities to individuals regardless of race, color, religion, national origin, age, sex, gender identity, pregnancy, disability, sexual orientation, military status, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. If you need assistance with the application process, please complete this form.

Equal Employment Opportunity

We are an equal opportunity employer. We value diversity and are committed to providing a work environment that is inclusive and respectful for all employees. We encourage applications from all qualified candidates.

Application Process : Please complete the application form linked in the job posting.

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