Vice President, Audience Innovation
The Vice President, Audience Innovation holds a pivotal leadership role, steering the company's advanced advertising initiatives. This position is central to integrating data-driven strategies with client-focused solutions, ensuring A+E Global Media's advertising offerings remain at the industry's forefront.
Strategic Leadership & Product Development
- Define and manage the technical product roadmap for the Precision & Performance platform, ensuring it leads in innovation, targeting, and effectiveness measurement while achieving revenue growth targets.
- Oversee all aspects of the product lifecycle, from vision and roadmap to delivery and ongoing management, ensuring scalability to meet the needs of clients and partners.
Sales Strategy & Client Engagement
Develop and implement comprehensive sales strategies aligned with company goals to drive revenue growth.Cultivate and manage relationships with high-value clients, including agencies and advertisers, to boost retention and customer lifetime value.Lead requests and priorities for Precision / Performance pitch proposals, assessing the best strategy to pitch clients based on verticals / categories.Cross-Functional Collaboration
Collaborate with internal teams, including Research, Operations, and Marketing, to ensure cohesive strategy execution and product development.Educate internal teams in the Media Solutions environment, common practices, vertical differences, product needs, and operations processes.Performance Monitoring & Reporting
Implement tools and processes to track key performance indicators (KPIs), forecast performance, and make data-driven decisions.Provide regular reporting to Audience Innovation executive team and Media Solutions management on client progress, key questions, and Precision evolution.Market Representation & Thought Leadership
Represent A+E at industry events and conferences, building strategic partnerships and elevating the company's reputation among key stakeholders.Stay abreast of industry trends and innovations to inform product development and sales strategies.Basic Requirements
At least 10 years of experience in media, advertising, or ad techAt least 5 years in a leadership role overseeing advanced advertising solutionsAt least 3 years in a formal people manager roleThe Ideal Candidate will Have
Deep industry relationships to leverageExperience in house, at an agency or a vendorExperience working directly with agencies, brands, advanced advertising platformsDemonstrated success in leading data-driven product development and sales strategy within a media organization or advertising technology companyProven track record of managing complex product roadmaps that integrate first- and third-party data, targeting technologies, and performance measurement toolsCompensation
Annual Pay Range : $188,034 - $220,000 Annual Incentive Target : 25.00%
Compensation for the role will be based on a number of different factors such as a candidate's qualifications, skills, competencies, location, and experience. A+E offers a competitive total compensation package, which includes healthcare coverage, 401k matching, and a range of other benefits.
