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Senior Marketing & Sales Operations Consultant (Digital)
Senior Marketing & Sales Operations Consultant (Digital)Caterpillar Inc. • Irving, TX, US
Senior Marketing & Sales Operations Consultant (Digital)

Senior Marketing & Sales Operations Consultant (Digital)

Caterpillar Inc. • Irving, TX, US
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Overview

Senior Marketing & Sales Operations Consultant (Digital) at Caterpillar Inc.

Join Caterpillar to contribute to digital marketing operational excellence within the Distribution Center of Excellence (DCOE) and the Marketing & Sales Excellence Program (MSEP). You will work with the Americas Distribution & Services Division (ADSD) to support dealer networks across the U.S., Canada, and Latin America, with a focus on enabling digital marketing capabilities and improving dealer services growth.

What You Will Do

  • Assist District evaluation of dealer digital marketing capabilities to drive consistency throughout the assigned region.
  • Partner with Districts to develop and execute action plans for dealer digital marketing capabilities.
  • Support Districts and dealers with strategic engagement and implementation of digital marketing capabilities, focusing on tools and online solutions (e.g., Salesforce, HubSpot) to enhance customer engagement and experience.
  • Drive dealer usage of marketing automation tools to boost online engagement, trigger personalized customer journeys, and monitor behavior to increase active retail customers.
  • Work with Districts and dealers to measure and monitor the effectiveness of the marketing-sales funnel through CRM systems, define processes and KPIs for a customer-centric approach, and maintain an accurate customer database.
  • Develop expertise to advise districts and dealers on process improvement for customer retention, activation, nurturing campaigns, and lead development and follow-through.
  • Evaluate training needs of field representatives and dealer personnel and leverage existing materials to satisfy digital marketing training requirements.
  • Other duties as assigned by Caterpillar management from time to time.

Basic Requirements

  • Project Management : Ability to plan, organize, monitor, and control projects to achieve objectives.
  • Decision Making and Critical Thinking : Ability to analyze situations and reach productive decisions using informed judgment.
  • Problem Solving : Knowledge of approaches and tools to recognize, anticipate, and resolve problems; apply to diverse situations.
  • Effective Communications : Ability to transmit, receive, and interpret ideas and information clearly.
  • Customer Focus : Align customer needs and satisfaction with business decisions to create customized solutions.
  • Relationship Management : Ability to establish and maintain healthy working relationships with clients, vendors, and peers.

    • Preferred Qualifications

  • Bachelor's degree in marketing or business, or related experience in lieu of degree.
  • Knowledge of marketing and sales concepts and industry strategies.
  • Previous experience with Caterpillar's dealer network and in-field roles.
  • Experience in marketing operations and sales support.

    • What You Will Get

    We are one team—creating and delivering world-class components and solutions. Learn more about the Caterpillar Experience and why It\'s More Than a Job, it\'s a Career at Caterpillar.

    About Caterpillar

    Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, engines, turbines, and locomotives. We're committed to helping customers build a better, more sustainable world with a reduced-carbon future and a global dealer network.

    Details

  • Location : Dallas, TX (United States)
  • Additional Location(s) : Peoria, IL (United States)
  • Required Travel : Up to 30% (Domestic)
  • Relocation Assistance Offered : Yes (Domestic)
  • US Work Authorization Sponsorship Offered : None
  • Posting Dates : October 21, 2025 - November 3, 2025

    • Posting and Legal

    This position requires working onsite five days a week. Visa sponsorship is not available. Caterpillar is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Some benefits are subject to plan eligibility and guidelines.

    Company Details

  • Seniority level : Not Applicable
  • Employment type : Full-time
  • Job function : Other
  • Industries : Construction and Machinery Manufacturing

    • J-18808-Ljbffr

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    Digital Marketing Consultant • Irving, TX, US