SEO Analyst Job at Corporate Tools in Fort Worth

Overview

As an SEO Analyst, your role is to make meaning out of messy data and help shape smarter SEO decisions across our ecosystem. You’ll dive into traffic trends, user signals, and keyword performance, and you’ll connect the dots between visibility, user behavior, business goals, and team efforts. Your insights will support our strategy team, guide our writers, and empower our developers and designers. You’ll be our go-to for routine executive-level reporting, analysis of shifting search behavior, and identifying the actual impact of work done across our teams. You know that rankings are nice, but user experience, brand visibility, and business outcomes matter more.

This role sits at the intersection of marketing, product, and analytics. If you’ve ever caught yourself saying, “That number looks good, but is it real?”, you’ll fit right in.

You’ll be a traditional company employee. This is a full-time, 40-hour M–F position with company benefits. This is a remote position. Our main office is in Spokane, WA, with satellite offices in Austin, TX, and Salt Lake City, UT.

Responsibilities

• Monitor and interpret core metrics that reflect shifting user behavior, search trends, and AI-driven changes in visibility
• Build and deliver ongoing SEO performance reports for executive and stakeholder teams that are clear, honest, and grounded in what matters
• Identify attribution patterns and performance indicators that highlight the actual impact of content, development, and marketing work
• Investigate how people interact with LLMs and other AI tools and assess how our content impacts the information they return
• Collaborate with data engineers to refine and validate tracking mechanisms and ensure clean, reliable data
• Help design experiments or A / B tests to improve user engagement
• Speak comfortably and clearly about the role of AI and branded search visibility in modern SEO
• Tell stories with data, focusing on solid, actionable insights
• Recognize the difference between traffic volume and actual value, and guide others toward what matters
• Track and report on brand presence across AI summaries, search features, and evolving SERP types

Qualifications

Compensation & Benefits

Other

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