Director Consumer Engagement

Director, Consumer Strategy

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

We are seeking an experienced and strategic leader to fill the role of Director, Consumer Strategy at Generac. As a key member of our marketing team, you will be responsible for developing and executing consumer-centric strategies that drive business growth, increase brand awareness, and enhance consumer engagement across all touchpoints. The ideal candidate will have a deep understanding of consumer behavior, market trends, and the ability to leverage data-driven insights to inform strategic decisions and deliver relevant personalized campaigns.

Key Responsibilities :

• Develop and Execute Consumer Strategy : Create and implement comprehensive omnichannel consumer strategies across the product portfolio that align with business objectives, leveraging market research, consumer feedback, and competitive analysis.
• Market Research and Analysis : Work with Marketing Advanced Analytics team to stay up-to-date on consumer needs, preferences, and behaviors, and apply these insights to inform segmentation, marketing campaigns, and customer experience initiatives.
• Brand Positioning and Messaging : Collaborate with cross-functional teams to develop and refine brand positioning, messaging, and value propositions that resonate with target consumer segments.
• Customer Experience : Design and implement customer experience strategies and segmentation that drive loyalty, retention, and advocacy, including the development of customer journey maps, personas, and touchpoint optimization.
• Product Development and Launches : Collaborate with product teams to incorporate new products into launch strategies.
• Performance Metrics and Reporting : Develop plans that drive key performance indicator (KPIs) improvement such as qualified leads, leads conversions and customer lifetime value.
• Cross-Functional Collaboration : Work closely with product, marketing, and customer service teams to ensure alignment and effective execution of consumer strategies.

Requirements :

Nice to Have :

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.