Lead, Media

Media Lead Focused On Local Marketing

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United Statesseniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions. As a Media Lead focused on Local marketing, you'll develop and execute media strategies that resonate with communities across the country. You'll lead planning and performance efforts for localized campaigns, ensuring they reflect regional needs while aligning with Humana's national brand. This role is ideal for a strategic thinker with deep media expertise and a passion for community engagement.

This role leads media strategy and execution for local market campaigns. You'll partner with regional teams, agencies, and analytics to deliver high-impact media that supports campaign goals, including member acquisition, retention or brand building efforts.

Key Responsibilities :

• Lead development of localized media strategies across paid channels.
• Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives.
• Analyze performance and optimize; eager to continuously improve by monitoring campaign performance and provide actionable insights to achieve media goals / business objectives.
• Collaborate cross-functionally with Customer Lifecycle Marketing, Portfolio, Brand Marketing, Analytics, Product, Clinical, and Sales teams to ensure alignment and maximize impact.
• Present strategies and results to senior leadership, influencing investment and regional marketing priorities.

Your work helps Humana connect with members in meaningful, culturally relevant wayssupporting health equity and community engagement.

Qualifications : Required :

Preferred :