Social Media Manager

As our

Social Media Manager , you’ll own the heartbeat of Dropout’s voice across TikTok, Instagram, YouTube Shorts, and more. You’ll be the driver of content creation, community engagement, and trend-forward storytelling that turns scrolls into shares and fans into advocates. You’ll collaborate closely with creative, influencer, and brand marketing to bring campaigns to life and keep Dropout brands top of feed.

Execution sits at the heart of our team.

While strategy is essential, this role demands a true operator — someone who thrives on making things, shipping content, engaging with communities, and iterating fast. You’re not just a thinker; you’re a doer who can move quickly from concept to execution, ensuring our brands are loud, relevant, and impactful every single day.

What You’ll Do

Manage day-to-day posting, scheduling, and content delivery across TikTok, Instagram, YouTube Shorts, and emerging platforms

Create, iterate, and execute content that fits each platform natively — static posts, Reels, Stories, Shorts, trend-driven videos, behind-the-scenes clips

Build and maintain monthly / weekly content calendars aligned with brand and campaign goals

Cultivate community : engage with comments, DMs, trends, and audience interactions authentically

Partner with the influencer team to integrate UGC and amplify creator content across channels

Track, analyze, and report social performance (growth, engagement, reach, conversion) to optimize strategy and execution

Stay ahead of social trends, algorithm shifts, and cultural moments — and translate them into relevant content

Contribute to campaign ideation with hooks, formats, and narrative direction

Collaborate with internal creatives and external freelancers to scale output without sacrificing quality

Balance multiple projects and priorities with strong organization and relentless follow-through

Requirements

What We’re Looking For

Must Have

4+ years of experience in social media management for consumer, lifestyle, or CPG brands

Demonstrated track record of growing brand social channels and producing high-performing content

Deep understanding of TikTok, Instagram, YouTube Shorts, and platform-native content styles

Creative storytelling instincts — able to concept and execute quickly

Excellent written communication and brand voice fluency

Highly organized, comfortable juggling multiple deadlines in a fast-paced startup environment

An executor at heart — you make things happen, not just plan them

Nice to Have

Hands-on skills in editing tools (Adobe Suite, CapCut, Canva, etc.)

Experience leveraging UGC and integrating influencer content

Familiarity with analytics / social tools (Later, Sprout, Meta Business Suite, TikTok Creator Tools)

Experience managing multiple brands simultaneously

Awareness of paid vs. organic dynamics and how they complement each other

Benefits

Dropout offers a comprehensive benefits package for full-time employees, including :

10 days Paid Time Off

Medical, dental, and vision benefits

Technology allowance

Quarterly Dropout product benefit (Jams, Bronco, and future brands)