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Social Media Coordinator

Social Media Coordinator

Mesa Associates, Inc.Knoxville, TN, US
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Job Description

Job Description

The Social Media Coordinator is responsible for designing, creating, scheduling, and publishing engaging content across all social media platforms, monitoring online conversations, and supporting marketing campaigns to increase brand awareness and engagement. The SMC will be responsible for designing, updating, and monitoring all Mesa social media sites as well as other assignments from the Director of Marketing. This position will work with all our business units, departments and senior leadership so very strong communication skills are a must as well as working in a team atmosphere. Specific duties include but not limited to :

  • Social Media Content Management, create engaging content in all formats

Develop and post original content (text, images, video, etc.) tailored to each platform

  • Part a part of the creative process
  • Identify and communicate social media trends, platform changes and best practices to Business Units

    • Develop direct relationship with Business Units and Departments

  • Collaboration with Mesa Senior Leadership
  • Develop social campaigns specific to market / capability
  • Community Engagement

    • Monitor comments, messages, and mentions. Respond promptly and professionally.

  • Build relationships with followers, influencers, and online communities
  • Collaboration with all marketing team members, to ensure that design and technical writing of content to maintain a consistent brand voice and style
  • Experience working with IT in areas of cyber security and proprietary / confidential information
  • Manage the social media content calendar and ensure consistent posting
  • Leverage social media and advertising best practices
  • Research and stay current on industry trends, platform updates, and competitor activity
  • Measure web traffic for key performance indicators
  • Track metrics and usage patterns on all platforms to improve and maximize engagement

    • Prepare regular reports and suggest improvements based on data

  • Train coworkers on the use and application of social media
  • Keep all social media sites up to date and current with new content, producing forward-thinking and creative social media campaigns and content
  • Maintain quality content and presentation on all Mesa company websites and social media accounts relevant to projects that ladder up to overall corporate brand / image / vision
  • Ensure all post meet Mesa’s policies and standards of professionalism

    • Notice to External Search Firms : Mesa Associates, Inc. and its subsidiaries do not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Mesa Associates, Inc. Talent Acquisition engages with approved search firms directly for specific hiring needs.

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    Social Media Coordinator • Knoxville, TN, US

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