Field Marketing Associate

The Role

The Field Marketing Associate / Regional Activation Manager will report to the Sr. Manager, Regional Marketing . This role is expected to provid e day-to-day tactical m arketing support and serve as the "feet on the street" t o drive revenue and growth in the Minnesota, Ohio, and California market s . The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives , and events for both sides of the business, consumer packaged goods and retail , for both RISE and external dispensar y accounts , all while maintaining a RISE-first concept . The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives . Th is role requires a candidate who is excellent at relationship-building and collaborat ing , resourceful and has a passion for the cannabis industry .

Responsibilities

• Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc. Regularly partner with retail operations and local store teams execute marketing programs and events on and offsite
• Ensure that any centrally and regionally-led promotions and product / strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education.
• Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner.
• Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams
• Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing.
• Assist the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
• Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth.
• Establish strong relationships and communication channels with customers, external partners and cross functional team members.
• Completing surveys for inside and outside accounts via online menus and in person store visits.
• Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.

Qualifications

Additional Requirements

The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$60,000 — $75,000 USD