Senior Go-To-Market & User Insights Lead

Overview

Location : Flexible, preferably Larger World. Reports to : Director of Strategic Partnerships. Start date : November 15, 2025.

Meedan seeks a strategic and entrepreneurial Senior Go-To-Market & User Insights Lead to drive adoption, growth, and impact for our global technology products in the Larger World. The successful candidate will bridge go-to-market strategy, user research, and product positioning to ensure our tools are embraced by independent media and civil society organizations across North Africa / Western Asia, Asia-Pacific and Latin America / Caribbean. This is a hands-on role where you’ll combine deep listening to communities with sharp product storytelling and execution, building strategies that accelerate uptake and scale.

We are a global not-for-profit that helps independent media and civil society organizations exchange critical information with communities through AI-powered interactions on messaging apps. We design programs that help improve the exchange of quality information in communities. Our work has won multiple awards for collaborative project design around the world. Our software allows journalists and other information leaders to communicate directly with their audiences on closed messaging apps like WhatsApp, Telegram and Viber.

Role Summary

As our Senior Go-To-Market & User Insights Lead, you will be responsible for developing adoption strategies, conducting research to understand target users and partners, shaping product positioning, and collaborating with internal teams to ensure launches land with impact. You’ll partner with product, program, communication and research teams to define market entry strategies (including pricing), onboard new partners, and craft the stories and frameworks that show how our technology transforms information exchange.

Required Experience and Qualifications

• 5–7 years of experience in go-to-market, product marketing, or product strategy roles.
• Demonstrated success in developing and executing GTM strategies for new products or features.
• Experience combining user research and product insights to shape positioning and messaging.

Preferred but not required

Key Responsibilities

About Meedan

Meedan is a nonprofit focused on building digital tools and community-led programs that enhance the accessibility, reliability, and distribution of information — when and where people need it most. We codesign open-source tools and programs, enabling communities — especially those historically underserved — to access the information they need to organize and mobilize. We strive to make online ecosystems safer, more inclusive, and more equitable, so that existing pathways for content production and distribution can better serve the needs of all communities, regardless of location, language, or income.

Our team members are distributed across multiple cities and time zones and can work flexibly. This includes : Flexible work from home, Flexible schedule, Support for home office. Code of Conduct

Benefits

At Meedan, we believe that the work we do is only as strong as the well-being of the people who make it happen. We’re committed to offering a broad range of benefits that support our people’s engagement, growth, and care while reflecting our culture’s values.

For U.S.-based employees, benefits include :

Professional Development & Social Support (global benefits) :

Equity, Diversity and Inclusion : We actively recruit and encourage applications from individuals from historically underrepresented communities, including LGBTQ+ individuals, women, people of color, and people with disabilities.

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