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Director, Brand Media Job at WHOOP in Boston

Director, Brand Media Job at WHOOP in Boston

MediabistroBoston, MA, United States
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Overview

Join to apply for the Director, Brand Media role at WHOOP . WHOOP is hiring a Director of Brand Media to lead the development and execution of global media strategies that drive brand awareness and consideration across a diverse mix of traditional and digital channels. This role elevates WHOOP's global presence, introduces the brand to new audiences, and ensures media investments reflect WHOOP’s innovation, ambition, and values.

Responsibilities

  • Lead the strategy, planning, and execution of mid- and upper-funnel media campaigns globally, aligning media investments with WHOOP’s brand positioning and growth goals.
  • Own media planning and buying across a mix of platforms including video, audio, out-of-home, sponsorships, and emerging formats, ensuring optimal reach, efficiency, and brand safety.
  • Partner closely with Creative, Wholesale, Analytics, and Performance Marketing teams to deliver cohesive and integrated campaigns.
  • Manage media agency and vendor relationships, negotiate contracts, and ensure accountability to performance and delivery standards.
  • Define measurement frameworks and KPIs to assess brand health, media effectiveness, and campaign impact; conduct in-depth analysis to inform optimizations and future strategy.
  • Oversee multi-million dollar global media budgets with strong forecasting and allocation practices to maximize ROI and support company OKRs.
  • Scale media strategies across regions, adapting campaigns to local markets while maintaining brand consistency and cultural relevance.
  • Stay ahead of media trends and emerging technologies to ensure WHOOP remains at the forefront of modern brand marketing.

Qualifications

  • 8+ years of experience in brand and media strategy, planning, and buying across agency and / or in-house roles.
  • Demonstrated success leading global, multi-channel brand media campaigns with measurable impact on brand awareness and consideration.
  • Expertise across a range of media channels including TV, streaming video, podcasts, audio, OOH, digital branding, and sponsorships.
  • Strong analytical skills with experience in brand measurement tools, media mix modeling (MMM), and campaign optimization strategies.
  • Proven vendor and partner management experience, including negotiation and performance oversight.
  • Strong cross-functional collaboration and communication skills with the ability to influence across creative, marketing, product, and executive teams.
  • Comfortable operating in a fast-paced, high-growth, and dynamic environment.
  • Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

    • WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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