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VP, Marketing & Distribution Technology

VP, Marketing & Distribution Technology

Sony Pictures EntertainmentCulver City, CA, US
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Vice President, Marketing & Distribution Technology

The Vice President, Marketing & Distribution Technology will play a pivotal leadership role in defining and executing key strategic initiatives across Sony Pictures Entertainment. Reporting to the Sr. Vice President, Marketing & Distribution Technology, this executive will partner closely with cross-functional Marketing teams and senior business stakeholders to align technology solutions with strategic priorities.

This role is responsible for planning and delivering against a dynamic product roadmap that enables innovation, enhances marketing effectiveness, and supports scalable growth across SPE. The ideal candidate will bring deep entertainment industry experience, a passion and command of MarTech platforms, and a proven ability to deliver impactful, business-aligned solutions.

Key Responsibilities

  • Strategic Leadership

In partnership with key SPE stakeholders, drive the vision, strategy, and execution of Sony Pictures' initiatives to deliver desired business outcomes.

  • Lead a motivated team to champion innovative marketing strategies that deliver exponential business value across global B2C and B2B teams, channels, and platforms.
  • Identify and communicate ongoing updates on overall SPE Marketing performance, industry trends and innovation and opportunities for growth.
  • Technology & Innovation

    • Oversee the identification, evaluation and adoption of emerging technologies, services and best practices around, e.g., CRM, channel optimization / automation and AI, SEO that map closely to business goals.

  • Collaborate with and keep up-to-date on latest restrictions and modalities for security, privacy and legal compliance in partnership with other internal leaders (Privacy, Legal, InfoSec) to ensure risk management.
  • Work across SPE IT teams to understand opportunities for support, integrations and shared responsibility.
  • Execution & Delivery

    • Lead cross-functional teams in the delivery of complex initiatives, ensuring timely execution and measurable business impact.

  • Manage budgets, vendor relationships, and project portfolios to ensure efficient resource allocation and return on investment.
  • Drive operational efficiency using automation, standardization, reuse and productivity
  • Collaboration & Influence

    • Build strong relationships with business groups and their leaders across the company, namely marketing to develop a detailed understanding of their issues, challenges and opportunities.

  • Act as a trusted advisor to internal stakeholders, translating marketing goals into technology capabilities.
  • Foster a culture of collaboration, agility, and continuous improvement within the Marketing & Distribution Portfolio and across IT.

    • Qualifications

  • Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field preferred
  • 10+ years of progressive experience in marketing technology, digital marketing, correlated fields, with a strong emphasis in the media or entertainment industry.
  • 6+ years of senior leadership experience, managing cross-functional and multidisciplinary teams within entertainment or media organizations.
  • Proven track record leading enterprise-level marketing technology initiatives that drive innovation and measurable business impact across both B2C and B2B landscapes.
  • Deep expertise in cloud-based marketing ecosystems such as Salesforce, Adobe Experience Cloud, and Google Marketing Platform, along with emerging SaaS solutions.
  • Advanced proficiency in CRM systems, marketing automation / AI tools, customer data platforms (CDPs), content management systems (CMS), analytics platforms, and SEO / SEM tools.
  • Exceptional communication, strategic influence, and executive presence, with the ability to engage and align stakeholders across all levels of the organization.
  • Proven agility and resilience in fast-paced, rapidly evolving environments, with a strong bias for innovation and transformation.
  • Strong project management skills with experience in Agile methodologies and organizational transformation.

    • The anticipated base salary for this position is $205,000-$285,000. This role may also qualify for annual incentive and / or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

    Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.

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    Vp Marketing • Culver City, CA, US