CRM Coordinator

Job Description

CRM Coordinator

📍 Hanover, PA (On-site)

🏢 Crownstone Equipment

About the Opportunity

Crownstone Equipment is seeking a proactive and detail-oriented CRM Coordinator to take ownership of our newly launched HubSpot CRM platform. This role is ideal for someone who loves systems, organization, and collaboration, and wants to play a key role in strengthening company-wide communication and customer management.

The CRM Coordinator will lead the ongoing adoption, optimization, and success of HubSpot across all departments, ensuring data accuracy, compliance, and consistent usage that supports our growing dealership network. If you’re passionate about technology, process improvement, and helping teams work smarter together, we’d love to hear from you.

Company Description

Crownstone Equipment is a leading dealership proudly representing premium brands such as Bobcat®, ExMark®, Toro®, Echo®, and Stihl®. With multiple locations across Pennsylvania (Adams County, Reading, Lancaster, York) and Maryland (Frederick, Hagerstown), Crownstone is committed to delivering exceptional equipment, service, and customer support. Our team takes pride in professionalism, collaboration, and care — serving customers like family and building lasting partnerships in the construction and landscaping industries.

Role Description

This is a full-time, on-site position based at our Corporate Office in Hanover, PA.

The CRM Coordinator will serve as the system owner for HubSpot, ensuring the platform runs smoothly, data remains clean and accurate, and all users are trained and supported. The ideal candidate will be a confident communicator, organized multitasker, and tech-savvy problem-solver who enjoys helping others succeed.

Key responsibilities include :

• Maintaining and monitoring HubSpot CRM to ensure data integrity and accurate reporting
• Assigning all inbound leads promptly and accurately within HubSpot
• Conducting weekly team check-ins to review CRM usage and reinforce best practices
• Developing and delivering onboarding and refresher training for all CRM users
• Acting as the first point of contact for HubSpot troubleshooting and process clarification
• Enforcing CRM standards across departments and escalating non-compliance when needed
• Identifying opportunities for improvement and working with leadership to enhance adoption and efficiency

Qualifications :

McGrew Management Company and its affiliates provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.