Content Marketing Specialist Job at Standard Calibrations in Chesapeake

Job Type

Full-time

Description

Position Overview

The Content Marketing Specialist will be a modern content creator responsible for producing engaging visual and written materials across multiple platforms. This role requires a strong blend of graphic design, copywriting, merchandising, digital marketing, and e-commerce skills , with an eagerness to explore and leverage AI tools for content development and campaign optimization.

The ideal candidate has 3-5 years of hands-on marketing experience , thrives in a fast-paced environment, and brings fresh creative ideas that help tell SCI's story while also driving qualified leads and e-commerce growth through Shopify.

Key Responsibilities

• Design and develop visual content including graphics, presentations, digital ads, trade show displays, and branded collateral.
• Write and edit compelling copy for social media, website, email campaigns, and client-facing materials.
• Create content and landing pages to support digital paid advertising campaigns that drive qualified traffic to SCI's Shopify site for lead generation and e-commerce sales .
• Support brand merchandising efforts (e.g., uniforms, giveaways, trade show materials) to maintain consistent brand identity.
• Create and manage short-form video content for digital campaigns (social media, website, presentations).
• Capture and edit photography (products, events, team) for use in marketing channels.
• Manage and update SCI's website, Shopify store, and social media presence to align with branding and business goals.
• Experiment with and adopt AI tools for content generation, marketing automation, and analytics.
• Partner with Sales, Operations, and Leadership to create customer-focused storytelling for campaigns, proposals, and outreach.
• Track performance of digital campaigns, landing pages, and e-commerce sales to recommend optimizations.

Requirements

Qualifications

Why Join SCI?

Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Safety

It is SCI's policy to require safe operations and practices from all employees and to ensure our management team focuses on maintaining a safe working environment even while working in hazardous work environments.

Appearance

Travel

Travel is not anticipated in this role, but if required would primarily be local during the business day, with minimal out-of-the-area and overnight travel to be expected.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

AAP / EEO Requirements

Standard Calibrations, Inc. is committed to equal employment opportunity. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, sex, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law.

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