eCommerce SEO (Search Engine Optimization) Manager Job at Dollar Tree in Chesape

Summary of Position

Major purpose and functions of the position.

The SEO Manager’s responsibilities include managing all SEO activities such as keyword strategy, link building, and content strategy to increase rankings on all major search networks and to drive incremental traffic to our app and website. Our ideal candidate will have a solid understanding of performance marketing, data and analytics, conversion, and online customer acquisition with a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for future optimizations.

Ultimately, the role of the SEO Manager is to improve our app and web traffic, increase brand awareness, and maximize traffic and sales extending from our digital marketing efforts.

Principal Duties and Responsibilities

Primary responsibilities listed in order of importance.

Develop and implement effective search engine optimization (SEO) strategies for Onsite and Off-site platforms

Manage offsite and onsite optimization projects and report on performance

Conduct keyword research to guide ecommerce merchant / content teams

Review technical SEO issues and recommend fixes

Optimize website content and landing pages

Direct off-page optimization projects (e.g., link-building)

Collect data and report on traffic, rankings, and other SEO aspects

Work with ecommerce merchants, social media, and Paid Search teams to optimize campaigns

Monitor performance metrics to understand SEO strategy performance with recommendations for continuous improvement

Manage relationship with Third Party Optimization Provider including forecasting budgets and creating and coordinating search optimization plans for execution

Regularly perform thorough keywords discovery, expansion, and optimization

Stay up to date with the latest SEO and digital marketing latest trends and best practices. Be our expert with ongoing proactive recommendations to maintain industry parity and superiority

Minimum Requirements / Qualifications

Summary of knowledge, experience and education required.

Proven experience as SEO Manager, SEM Manager or similar role

Knowledge of standard and current SEO practices and industry performance benchmarks

Knowledge of HTML / CSS

Familiarity with Product Information Tool (PIM)

Experience with SEO reporting and proactive improvement recommendations

Experience and familiarity with relevant tools (e.g., Conductor, Brightedge, MOZ) and web analytics tools (e.g., Google Analytics, Google Trends)

Excellent communication and collaboration skills

Intermediate Excel skills

Strong organizational and leadership skills

BS / BA in Marketing, Business or related field

Desired Qualifications

Desired but not required.

Agency Management experience

Digital Merchandising or Digital Marketing experience

Customer Facing Taxonomy Project experience

Note : This is not to be considered a complete list of job duties, as they may be

amended or added to as needed.

Full time

500 Volvo Parkway,Chesapeake,Virginia 23320

Brand

Dollar Tree