Product Marketing StrategistVirtualVocations • Winston Salem, North Carolina, United States
Product Marketing Strategist
VirtualVocations • Winston Salem, North Carolina, United States
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A company is looking for a Product Marketing Principal to define product communication and lead go-to-market strategies.
Key Responsibilities
Own the product story by defining positioning, messaging, and value narratives for launches
Lead end-to-end go-to-market strategy, setting objectives and measuring success across teams
Build scalable launch frameworks and establish the product marketing discipline within the organization
Required Qualifications
8+ years of product marketing or related experience in B2C or tech-enabled services
Proven experience in go-to-market strategy for multi-product businesses, driving measurable gains
Strong cross-functional operational skills with technical fluency across various marketing domains
Ability to apply quantitative and qualitative insights to refine messaging and influence strategy
Demonstrated success in competitive differentiation and translating product features into benefits
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Marketing Strategist • Winston Salem, North Carolina, United States
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