VP, Multi-Channel Marketing Manager (Remote)

Join our mission to create a completely new, 100% digital bank that uses consumer feedback to truly meet customers’ best interests. Jenius Bank, a division of SMBC MANUBANK, and a member of SMBC Group, is being built by a close-knit and fun-loving team of financial services professionals and technology experts who came together for the challenge of building a full-service digital bank from scratch. We’re committed to doing it the right way for the customer and are growing rapidly. To learn more about our relationship to our parent company, visit our website.

The anticipated salary range for this role is between $130,000.00 and $170,000.00. The specific salary offered to an applicant will be based on their individual qualification, experiences, and analysis of current compensation paid in their geography and the market for similar roles at time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC MANUBANK offers a competitive portfolio of benefits to its employees.

Jenius Bank is strategically scaling up a portfolio of products and building extraordinary experiences. In 2023, we launched our first two products reaching $1 billion in deposits and over $700 million in loans, all before Jenius Bank’s first anniversary. We don’t plan to slow down, with ambitious growth plans and the capital necessary to execute a multi-year strategic plan. We have a start-up mindset paired with SMBC Group’s 400 years of history. SMBC Group has more than 150 offices and 86,000 employees worldwide in nearly 40 countries and is committed to creating new business to better serve customers in the rapidly evolving digital environment. Join us on the journey that has caught the attention of the Banking Dive, and more to reinvent banking where smarter banking translates to a richer life.

JOB SUMMARY :

Jenius Bank is seeking an experienced marketing professional within the Marketing Team. This role will drive the success of campaigns through various channels including email, web, mobile, and direct mail, ensuring seamless execution from concept to delivery. These responsibilities include but are not limited to leveraging data-driven insights to improve targeting, audience segmentation, and campaign outcomes to optimize campaign performance. The ideal candidate will have extensive experience leading data-driven digital acquisition strategies for Financial Services products in a highly collaborative and dynamic organization.

PRINCIPAL DUTIES & RESPONSIBILITIES :

Lead execution of data-driven email, web, and mobile marketing strategies, including automated campaigns, to enhance customer acquisition, engagement, and / or retention.

Lead campaign planning, including requirements gathering, and asset approvals, ensuring on-time production and quality output for owned channels.

Build and refine advanced customer segmentation strategies to deliver personalized content and offers that drive higher engagement and conversion.

Manage platform functionality, testing and learning, and other channel optimizations.

Collaborate with cross-functional teams (Marketing, Risk, Product, Data, and Analytics) to align campaign goals and execution.

Reporting and analytics, in partnership with Analytics teams, providing insights on KPIs. Use data analysis to refine strategies and maximize marketing effectiveness.

Develop and manage operational materials and documentation.

Serve as back-up to VP, Direct Mail Marketing Manager.

Ensure compliance with both industry regulations and company policies and procedures.

POSITION SPECIFICATIONS :

A minimum of 7 years’ experience in Marketing campaign execution and cross-functional collaboration.

Proven experience in end-to-end B2C email campaign and direct mail execution.

Experience with :

managing budgets and vendor contracts in a high-volume marketing environment.

CRM and Marketing Automation tools and frameworks.

the Braze customer engagement platform, required.

multi-channel marketing execution experience with campaign attribution reporting experience a plus.

Proven track record :

managing large-scale marketing campaigns and leading external vendors.

using data analysis to inform campaign decisions and drive growth.

demonstrating problem analysis, critical thinking, project management, decisiveness and judgment.

Ability to :

work collaboratively with product, legal, compliance, and finance teams for approvals and reporting.

identify and mitigate risk through adherence to regulations and best practices.

EOE STATEMENT

SMBC provides reasonable accommodations during candidacy for applicants with disabilities consistent with applicable federal, state, and local law. If you need a reasonable accommodation during the application process, please let us know at accommodations@smbcgroup.com.

CCPA DISCLOSURE

Personal Information Collection Notice : This notice contains information under the California Consumer Privacy Act (CCPA) about the categories of personal information (PI) of California residents that SMBC MANUBANK collects and the business or commercial purpose(s) for which the PI may be used. We do not sell PI. More information about our collection and use of PI may be found in our CCPA Privacy Policy at . Persons with disabilities may contact our Customer Contact Center toll-free at (877) 560-9812 to request the information in this Notice in an alternative format.