Campus Marketing & Communications Lead (Abilene, TX)

Campus Marketing & Communications Lead

The Campus Marketing & Communications Lead serves as a strategic and hands-on partner between the Chief Marketing Officer's (CMO) office and campus leadership to ensure that campus-specific marketing, public relations, and promotional efforts align with TSTC's institutional goals. The role is responsible for content development, social media, public relations, multimedia coordination, event promotion, and crisis communication preparation, with a focus on highlighting student success and institutional impact. This position collaborates closely with the central marketing team while also supporting the provost and local stakeholders to elevate campus visibility and community engagement. The Campus Marketing & Communications Lead reports to the CMO's office and works in close partnership with campus leaders, faculty, and students. Salary Range : $49,084$53,992. The final salary offer will be determined based on the candidate's qualifications and experience.

The employee will demonstrate TSTC's Core Values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members.

Campus Marketing & Liaison Responsibilities

Serves as the primary liaison between the CMO's office and the campus provost, coordinating campus-specific messaging and promotional activities.

Partners with local leadership to identify marketing opportunities that elevate student engagement and promote key institutional initiatives.

Communicates regularly with the central marketing team to ensure alignment and performance tracking across campaigns.

Public Relations & Content Development

Develops and publishes press releases, blog posts, and media content to highlight campus achievements and success stories.

Ensures consistency with TSTC's brand voice and editorial standards.

Builds relationships with local media outlets and community stakeholders to strengthen public visibility.

Social Media & Digital Engagement

Leads campus-specific social media efforts, creating and curating engaging content that supports awareness and community engagement.

Partners with the central social media team to ensure brand alignment and reporting accuracy.

Monitors engagement and contributes to digital strategy improvements based on performance analytics.

Event Promotion & Campus Engagement

Collaborates with central design and content teams to promote campus events, open houses, and initiatives.

Supports planning and marketing logistics to ensure successful visibility and participation.

Develops integrated marketing plans that reflect local needs and institutional priorities.

Photography, Videography & Multimedia Support

Captures campus life through photography and videography while coordinating with TSTC's central multimedia team for professional production needs.

Maintains an organized archive of digital content and ensures timely delivery of visual assets for campaigns and publications.

Media Training & Crisis Communication

Prepares the campus provost and designated staff for media interviews, offering training on public speaking, media relations, and institutional messaging.

Coordinates media requests and supports the implementation of local crisis communication plans in alignment with guidance from the CMO's office.

Collaboration with Marketing & Creative Teams

Works closely with graphic designers, writers, and multimedia specialists to develop branded, high-quality materials. Provides localized insights and collaborates on statewide campaigns to amplify the impact of marketing initiatives.

Education, Experience, & Skills

Required Qualifications : Three or more years of experience in marketing, public relations, social media, or digital content creation. Proven experience writing and publishing press releases, news articles, and promotional content. Experience managing social media platforms and creating audience engagement strategies. Basic photography and videography experience, with ability to coordinate with professional media teams. Experience in public speaking coaching or media training. Ability to travel up to 25% based on business needs.

Preferred Qualifications : Experience in higher education, student engagement, or event marketing. Familiarity with media outreach and community engagement. Proficiency in design tools such as Canva or Adobe Creative Suite.

Core Competencies

Communication & Storytelling : Demonstrates strong written and verbal communication skills with the ability to translate campus stories into compelling content that resonates with internal and external audiences.

Strategic Collaboration : Works effectively across departments and campuses, aligning local needs with institutional strategy and coordinating with a centralized marketing team.

Media & Public Relations : Understands the dynamics of media relationships, public presence, and crisis messaging, and confidently coaches others in media-facing roles.

Digital Fluency : Navigates social platforms, content management systems, and digital communication tools to develop timely, relevant, and engaging content.

Project & Time Management : Effectively manages multiple initiatives, meets deadlines, and delivers results under pressure while maintaining focus and attention to detail.

Adaptability & Initiative : Demonstrates flexibility in handling shifting priorities and proactively identifies new opportunities for campus engagement and promotion.

Note : This job description outlines key responsibilities of the role and may not encompass every duty. Leadership may assign additional tasks as required to support TSTC's mission.

Equal Opportunity Employer : Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Employment Eligibility Verification : If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC.

Background Checks : A criminal history background check will be required for the finalist(s) under consideration for this position.