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Head of Marketing
Head of MarketingBlacksmith Software Inc. • San Francisco, CA, United States
Head of Marketing

Head of Marketing

Blacksmith Software Inc. • San Francisco, CA, United States
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Overview

At Blacksmith, we provide cloud infra to help companies run their CI (GitHub Actions) substantially faster and cheaper. Our mission is to build a CI cloud. Our bet is that CI, as a class of workloads, is ready to be unbundled from the hyperscaler clouds (AWS / GCP / Azure). This is a bold statement, and we have an ambitious roadmap ahead.

What you’ll own

Product Marketing

  • Translate complex technical features into clear customer value.
  • Build collateral (case studies, decks, one-pagers) that help prospects and customers understand why they should choose Blacksmith.
  • Drive customer education through docs, email campaigns, and onboarding guides.

Growth & Demand Generation

  • Define and track core growth metrics : weekly inbound leads, pipeline created, and conversion rates.
  • Build repeatable demand channels beyond launches (ads, content distribution, email campaigns, partnerships).
  • Experiment with paid acquisition and measure ROI rigorously.

    • Brand & Content

  • Carry forward a high bar for quality, creativity, and personality in our brand.
  • Own social presence (X, LinkedIn) and ensure consistency with our voice.
  • Drive thought leadership : blogs, podcasts, PR placements, and founder amplification.
  • Create compelling customer stories, launch videos, and product announcements.

    • Events & Partnerships

  • Run high-ROI events and conferences with a tighter filter on spend vs. return.
  • Build relationships with influencers, creators, and ecosystem partners where it makes sense.
  • Collaborate with design and creative partners on swag, landing pages, and experiences.

    • Team & Leadership

  • Build and lead a small but high-leverage marketing team across product marketing, events, growth, and content.
  • Set up clear goals, reporting, and accountability (weekly lead tracking, campaign ROI, etc.).
  • Partner with founders on GTM, sales, and fundraising announcements.

    • What we value

  • Taste and quality : You believe that details matter, from landing pages to launch videos.
  • Bias to action : You proactively identify problems and take them to the finish line.
  • Originality : You’re not here to copy what everyone else is doing. You bring creativity and bold ideas.
  • Team player : You can lead with conviction but also collaborate, listen, and adapt. Marketing is a team sport, not a solo performance.
  • Data-driven : You can back up intuition with metrics and know how to measure what matters.

    • Compensation and benefits

  • Medical, Vision, and Dental insurance.
  • Competitive base + equity.
  • Unlimited PTO.
  • Quarterly offsite.
  • Early-exercise stock options
  • 12 weeks fully paid parental leave (US)

    • #J-18808-Ljbffr

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    Head Of Marketing • San Francisco, CA, United States