VRV - Product Manager, Level 3

Job Description

Job Description

The Product Manager develops, implements, and manages product marketing activities to provide optimum sales and profits to the assigned product line. Use best practices in product discovery in which engineers and manufacturing can seamlessly develop products. The Product Manager determines short and long-term strategies and tactics for product marketing. Evaluates the effectiveness of programs and concepts. Maintains an understanding of product features, benefits, pricing, positioning, design, and advertising.

May include :

• Identify and prioritize business opportunities through Voice of Customer and market share analysis.
• Develop business cases for the development of new products, including recommending product positioning and pricing strategy to produce the lowest cost products, and attain the highest possible margins and long-term market share.
• Manage product life cycles by establishing short and long-range visions for products.
• Develop product specifications to meet the voice of customer needs for markets.
• Effectively communicate product development priorities and product / project progress.
• Evaluate and escalate risks in projects / products to supervisor and senior management when appropriate.
• Monitor competitive activities / products and provide continuous gap analysis in products / services.
• Apply knowledge of regulatory requirements for products.
• Contribute to the development of product forecasts.
• Evaluate and recommend product inventory levels.
• Establish price to market through margin analysis and competitive positions.
• Provide sales support for product benefits and features internally and externally (Product / Dealer Meetings)
• Perform additional projects / duties to support ongoing business needs.

Nature & Scope :

Knowledge & Skills :

Competencies : Experience :

Education / Certification :

People Management : No

Physical Requirements / Work Environment :

Reports To :

Qualified Applicants must be legally authorized for employment in the United States. Qualified applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

The Company provides equal employment opportunity to all employees and applicants regardless of a person’s race, color, religion (including religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or veteran status, ancestry, disability, physical or mental disability (including HIV / AIDS), medical condition (including cancer and genetic characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender, gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal and state regulations and statutes pertaining to individuals with disabilities.