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Meta & Google Ads Spezialist (m / w / d) - Media Buyer - Freiberuflich Job at Web Sp

Meta & Google Ads Spezialist (m / w / d) - Media Buyer - Freiberuflich Job at Web Sp

MediabistroSt. Louis, MO, United States
job_description.job_card.1_day_ago
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Bei Web Spring, einer dynamischen Performance-Marketing-Agentur aus Köln, bauen wir Sales-Funnels mit Landeseiten sowie Google- und Meta-Ads auf und verhelfen mittelständischen Unternehmen zu einem erfolgreichen digitalen Markenauftritt und zur Gewinnung neuer Kunden.

Zur Verstärkung suchen wir eine : n Meta & Google Ads Spezialist : in (Media Buyer) , der / die Werbeaccounts strategisch führt, Kampagnen sauber strukturiert, laufend optimiert und verlässlich skaliert.

Aufgaben

  • Du betreust eigenständig die Meta- und Google-Werbeaccounts unserer Kunden und verantwortest deren Optimierung.
  • Planung, Setup & laufende Optimierung von Meta- und Google-Ads (Search, PMax, YouTube) für Leadgenerierung
  • Erfahrung mit der Erstellung von Creatives, Hooks, Copys, Zielgruppen, Anzeigenerweiterungen / Assets, Keywordlisten, Kampagnen, A / B-Tests und vielem mehr
  • Du denkst ganzheitlich und optimierst nicht nur die Werbeaccounts, sondern den gesamten Funnel – inkl. einfacher Optimierungen an Landeseiten (Texte, Bilder, CTAs).
  • Zielgruppenanalyse : Analyse der Zielgruppe, um deren Bedürfnisse und Interessen zu verstehen.
  • Zusammenarbeit mit Design- und Marketingteams : Enge Abstimmung mit anderen Teams
  • Erstellung von conversionstarken Formularen : Entwicklung von Formularen, die Nutzer zur gewünschten Handlung motivieren und eine hohe Konversionsrate erzielen.
  • Tracking : Sauberes Setup in GA4 / GTM, Enhanced Conversions & Consent Mode v2; regelmäßige QA der Events.
  • Reporting & Maßnahmen : Wöchentliche Auswertungen (CPL / CPA, Leadqualität) mit klaren To-dos und Priorisierung

Qualifikation

  • Zwingende Voraussetzung : Nachweisbare Erfahrung in Lead-Gen mit Meta und / oder Google Ads
  • Sehr sicher in Google Ads (Search, PMax, YouTube) und im Meta Ads Manager
  • Tracking-Know-how : GA4, GTM, Enhanced Conversions, Consent Mode v2; ideal : Meta CAPI & CRM / Offline-Conversions.
  • Analytisch stark : KPIs (CPL, CPA, ROAS, CTR, CVR) verstehen, sauber reporten und in Maßnahmen übersetzen.
  • CRO / Funnel-Basis : Landingpage-Grundlagen (Formulare, CTAs, Speed) und enge Zusammenarbeit mit Design / Copy.
  • Selbstständige, strukturierte Arbeitsweise, hohe Verlässlichkeit.
  • Sehr gute Deutschkenntnisse (Wort & Schrift)

    • Benefits

  • Flexibles, projektbasiertes Arbeiten als Freelancer / Freiberufler.
  • Faire Vergütung
  • Langfristige Partnerschaft
  • Ortsunabhängiges Arbeiten mit der Flexibilität, von überall aus zu arbeiten, solange du grundsätzlich während der deutschen Arbeitszeiten verfügbar bist und ein professionelles Auftreten in Kunden-Calls sicherstellst.

    • Wir freuen uns über deine Bewerbung! Bitte beantworte uns unbedingt diese Screening Fragen in einer Textnachricht an uns :

  • Was ist dein Stundensatz (in €)?
  • Welche Erfahrung hast du mit Meta & Google Ads?
  • Hast du eine Ausbildung? Wie hast du deine Expertise aufgebaut?
  • Welche Erfahrung hast du mit Landeseiten bzw. Funnel-Webseiten?
  • Sprichst du Deutsch?

    • #J-18808-Ljbffr

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    Media Meta Google Ads • St. Louis, MO, United States

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