Marketing Strategist (Contract-to-Hire)

Marketing Strategist

INDUSTRIAL, a growing industrial B2B marketing agency, is looking for a talented Marketing Strategist to develop goal-oriented approaches to client marketing based on competitive analysis, qualitative and quantitative understanding of customer motivations and behaviors, and assessment of target market dynamics.

The Marketing Strategist will be located at our Nashville HQ in historic Germantown with hybrid work options available. This role reports to the VP of Integrated Marketing Strategy. This is a contract-to-hire role.

Responsibilities

Develop Client Marketing Strategy

Lead Client Discovery

Use qualitative and quantitative evaluation to :

Analyze competitor position, messaging, and marketing mix

Review existing client marketing assets and campaigns

Understand target audience perspectives and challenges

Uncover critical differentiators for client offerings

Assess market opportunities

Align with client on goals and objectives

Document Key Strategic Parameters

Author foundational documents to :

Ratify goals and objectives

Define target audiences

Identify marketing opportunities

Articulate the overall go-to-market approach

Engage creative, inbound, paid media, and technology teams

Develop Marketing Action Plan

Lead plan development :

Provide framework for team contributions

Collaborate with team members to shape channel and tactic specifics

Ensure team ideas are "on strategy"

Qualifications :

25 years experience working as a marketing strategist or marketing manager

Familiarity with digital marketing strategies, tactics, and technologies :

Content marketing

CRM

Email marketing

Google Analytics

Programmatic advertising

SEO / SEM

Strong analytical skills

Bachelor's degree in marketing or related field

Excellent computer skills : high proficiency in Google Workspace, Microsoft Office Suite, and spreadsheets a must.

Familiarity with common project management software like Wrike, Asana, TeamWork, BaseCamp, Trello, etc.

Resourceful problem solver - able to anticipate roadblocks, develop and implement improvements or recommendations.

Exceptional interpersonal skills necessary to interact with our clients, their support staff, and establish effective relationships at all levels of INDUSTRIAL.

Excellent written and verbal communication skills. Notable attention to detail.

Agency experience preferred