E-Commerce Director

Job Description

Job Description

Salary :

SASSO is partnering with one of our clients to identify an experienced E-commerce Director to lead end-to-end online retail strategy and execution for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue growth. The ideal candidate brings proven success in scaling D2C e-commerce operations, with additional experience managing sales through major online retailers such as Amazon, Walmart, Target, and DICKS Sporting Goods and others.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual objectives with growth targets and seasonal demand.
• Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store operations, merchandising, and user experience.
• Manage performance across third-party online retail channels, including Amazon, Walmart, Target, and DICKS and others, optimizing sales strategies to maximize visibility and profitability.
• Influence product assortment, pricing, promotions, and discount strategies based on performance analytics, competitive intelligence, and consumer trends.
• Build and implement playbooks tailored to seasonal and audience-specific campaigns, adapting to market shifts, competitor activity, and real-time data.
• Lead integrated marketing efforts across paid media, creative development, and performance campaigns, ensuring alignment with full-funnel strategies and revenue goals.
• Own the customer acquisition funnel, optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) through strategic management of paid and owned channels.
• Oversee customer engagement programs including email and SMS marketing, loyalty and referral program development, ratings and reviews management, and lifecycle campaigns to increase retention and lifetime value
• Direct influencer and affiliate marketing programs, identifying partnerships that drive reach, engagement, and measurable sales impact.
• Lead conversion rate optimization (CRO) efforts, including A / B testing across Shopify product and landing pages to maximize conversion performance.
• Partner with internal teams, agencies, and vendors to ensure alignment on product launches, promotions, and campaign messaging.
• Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams to ensure seamless execution.
• Develop and maintain a performance reporting framework for leadership, tracking key metrics including CAC, LTV, ROAS, churn, and conversion rate to inform strategic decisions.
• Monitor emerging technologies, platforms, and trends to identify opportunities for innovation in e-commerce operations.

QUALIFICATIONS

Education and Experience :

Behavioral Competencies :

WORK ENVIRONMENT AND PHYSICAL DEMANDS