User Acquisition Specialist

User Acquisition Manager (Performance Marketing)

At Air Apps, the mission is to create the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP). We need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018and now with offices in both Lisbon and San Franciscowe've remained self-funded while reaching over 100 million downloads worldwide.

Join us on this journey to redefine resource managementand change lives along the way.

Responsibilities

Strategic Planning : Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.

Campaign Management : Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.

Analytics & Reporting : Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.

Experimentation : Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.

Cross-Functional Collaboration : Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Requirements

Bachelor's degree in Marketing, Business, or a related field.

Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.

Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A / B testing methodologies.

Strong analytical, strategic thinking, and communication skills.

What Benefits Are We Offering?

Apple hardware ecosystem for work.

Annual Bonus.

Medical Insurance (including vision & dental).

Disability insurance short and long-term.

401k up to 4% contribution.

Air Stipend $3,120 / year, paid over 12 monthly installments (to cover home office, learning, wellness, etc.).

Air Conference 2025 in Las Vegas an opportunity to meet the team, collaborate, and grow together.

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

Interested? Apply now and help shape the future of digital experiences at Air Apps!