Senior Social Media Manager Job at Healthfirst in Monsey

With an increasing reliance on digital communications with our members, employees, industry stakeholders and the community, Healthfirst is looking for a social media visionary with strong knowledge and skills to strengthen the company’s brand awareness and reputation in the social media space. The Senior Social Media Manager must work across strategy, execution, and measurement, from driving overall engagement strategy to working with our creative team to develop compelling content, to optimizing and analyzing performance.

Duties / Responsibilities Develops and implements comprehensive social media strategy including organic and paid campaigns to build our online community

Analyzes engagement and performance data to enhance and optimize social channel performance, maintaining engagement and growth while pursuing new content archetypes

Develops and maintains online content strategy that supports the company’s unique messaging, attracts attention, generates interest and is easily shared with social networks

Manages development of content including collaborating with our creative / video teams and providing copy for posts and graphics.

Oversees community management and shares relevant information / issues from social to relevant Healthfirst teams.

Performs as subject matter expert in social media, staying on top of the latest trends and uses of social media bringing innovative and creative ideas to the organization

Educates and liaises with company leaders to share information about programs and initiatives on social media

Additional duties as assigned include functioning in a leadership role overseeing social media manager and social media designer by assigning, reviewing, and approving work that aligns with our social media goals as well as overseeing the company’s response strategy and implementation and expansion of our presence on social media to new channels.

Some evening and weekend work will be required due to the “always on” nature of social media, including bi-monthly weekend monitoring of social channels.

Minimum Qualifications : 10+ years’ professional experience in communications, including specific responsibilities related to social or digital media

Proven understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts

Ability to adhere to social media guidelines, rules and regulations, particularly as they pertain to the healthcare or other highly regulated businesses

Ability to plan, present and implement comprehensive, best in class social media campaigns plans to boost brand image, drive growth and increase engagement

Skills to optimize and refine our social strategy and identify new channels and distribution opportunities to connect with our audiences and meet business goals

Monitor, respond and interact with key audiences through social media platforms maintaining the voice of the company

In-depth knowledge of analytics software, content management systems and social media platforms

Understanding social media KPIs and ability to interpret data and analytics

Ability to communicate social media impact

Leadership / people management skills that inspire both creativity and productivity

Work collaboratively with teams across the enterprise to develop and execute creative ideas, strategies and content

Preferred Qualifications : Bachelor’s degree from an accredited institution; major in Social Media, Communications, Marketing, or Journalism

Strong knowledge and experience with social media channels including Facebook, Twitter, LinkedIn, Instagram, WhatsApp and WeChat

Expertise with social media planning tools such as Hootsuite or Social Studio

Proficiency with social listening, posting, and analytics tools.

Staying up to date with the latest social media trends and best practices

Ability to multitask, exceptional time management skills

Strong writing skills that reflect the brand’s objectives and current cultural trends

Critical thinker and problem solver

Attention to detail

Great interpersonal, presentation and verbal communication skills

Self-motivated, with the ability to work in teams and build good working relationships

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, genetic information, military or veteran status, marital status, mental or physical disability or any other protected Federal, State / Province or Local status unrelated to the performance of the work involved.

If you have a disability under the Americans with Disability Act or a similar law and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to careers@Healthfirst.org or calling 212-519-1798. In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying.

Hiring Range

• : Greater New York City Area (NY, NJ, CT residents) : $119,900 - $183,430, All Other Locations (within approved locations) : $102,600 - $156,655

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, licenses and certifications, and any other factors Healthfirst deems pertinent to the hiring decision.

In addition to your salary, Healthfirst offers employees a full range of benefits such as, medical, dental and vision coverage, incentive and recognition programs, life insurance, and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.

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