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Alliances & Vertical Marketing Manager

Alliances & Vertical Marketing Manager

MegaportAustin, TX, US
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Alliances & Vertical Marketing Manager

Austin / Denver / Dallas / Chicago / Connecticut / Florida / Georgia / Massachusetts / Michigan / New Jersey / New York / North Carolina / United States of America

Marketing Demand Generation / Full-time - Permanent / Remote

About Megaport

We're not your typical tech company and we don't want to be. Megaport is the global leader in Network as a Service (NaaS), and has transformed the way businesses connect to the cloud, data centers, and each other. We're publicly listed on the Australian Stock Exchange and partnered with the biggest names in tech like Amazon, Microsoft, Google, Oracle, IBM, and more. Headquartered in Brisbane with a crew of over 350 people spread across Asia-Pacific, Europe, and the Americas, our employees enjoy an environment that is collaborative, supportive, and (actually) fun.

Our Team Culture

We're a team of problem solvers, pixel pushers, code slingers, and cloud fanatics. Culture is more than a poster on the wall here collaboration beats hierarchy, curiosity fuels our growth, and everyone's voice matters. We take our work seriously, but not ourselves. We work across time zones to execute on our global vision, trust each other to get things done, and never compromise our values for commercial gain. Most importantly, we place our customers at the center of everything we do.

Now we're on the hunt for an Alliances & Vertical Marketing Manager who lives for crafting epic industry stories and co-creating blockbuster campaigns with tech titans like AWS, Google, Microsoft, Cisco, Fortinet and Palo Alto.

This is where your knack for translating complex tech into killer narratives meets your passion for partner collaboration. You'll own vertical-specific go-to-market plays, build co-branded content that cuts through the noise and launch field programs that turbocharge our ecosystem.

Get ready to shape how Megaport shows up in Financial Services, Healthcare, Media, Retail, Manufacturing and beyond; all while forging alliances that fuel real pipeline growth.

What You'll Be Doing (aka. Your Quest Log)

Alliance Marketing :

  • Lead joint marketing efforts with key strategic partners including AWS, Microsoft Azure, Google Cloud, Cisco, Fortinet, and Palo Alto Networks.
  • Build and manage co-marketing programs - from shared webinars and digital campaigns to thought leadership, field events, and partner launches.
  • Develop co-branded content and assets that highlight joint value propositions and customer success.
  • Manage relationships with partner marketing contacts to ensure alignment, execution, and mutual value.
  • Work closely with Partner and Alliance Sales teams to align campaigns with joint revenue goals and strategic initiatives.

Vertical Marketing :

  • Develop and own go-to-market plans for high-value verticals (e.g., AI, Finance, Healthcare, Media, Voice&Video), working across Marketing, Sales, and Product to ensure alignment.
  • Build vertical-specific messaging frameworks and content that clearly articulate Megaport's value proposition in each target industry.
  • Create and execute integrated marketing campaigns that drive awareness, engagement, and pipeline within defined verticals and that speak directly to the challenges and priorities of each sector.
  • Partner with Sales to develop ABM programs for target accounts in the above-mentioned verticals.
  • Drive utilization of Megaport's Marketplace to increase interconnections between our vertically aligned exchanges such as the AIx, FSx, VVx
  • Identify industry events, publications, associations, and influencers that provide strategic opportunities to build Megaport's brand and reach in key verticals.
  • Monitor trends, news, and regulations affecting each vertical to ensure messaging stays current and relevant.
  • Analyze and report on campaign performance and pipeline impact by vertical, using insights to optimize content and strategy continuously.
  • What We Are Looking For (aka Your Power Ups)

  • 5+ years of B2B marketing experience with at least 2+ years in "on the tools" running campaigns.
  • Direct experience working with large-scale SaaS / ISV or Cloud Partner Programs, such as AWS, under build, market, and sell growth partner programs.
  • Strong understanding of how to position and market technology solutions (ideally networking, cloud, or SaaS) in different industries.
  • Demonstrated ability to create tailored messaging and content strategies that resonate with industry-specific buyer personas.
  • Excellent communication and storytelling skills - you're able to make complex solutions feel human and relevant.
  • Hands-on experience running integrated marketing programs and collaborating with cross-functional teams.
  • Strong analytical mindset - you know how to use data to evaluate campaign performance, understand audience behavior, and make improvements to your campaigns.
  • Familiarity with marketing automation platforms (ideally Marketo), Salesforce CRM, and project management tools.
  • Self-starter who thrives in a fast-paced, collaborative, and globally distributed team.
  • Things held in high regard, but is not required (aka Your Bonuses) :

  • Direct marketing experience in one or more of our key verticals (e.g., finance, healthcare, media).
  • Knowledge of cloud, networking, or IT infrastructure markets.
  • Experience using content personalization tools or ABM platforms.
  • Background working in or marketing to enterprise-level IT audiences
  • What We Offer

  • Flexible working environments
  • 20 days of vacation leave, Birthday Leave, 12 weeks parental leave (after 12 months continuous service), and 5 days of study leave.
  • Remote work environment with access to co-working space
  • Motivated team of industry experts and plenty of learning opportunities
  • Celebrated success with 'Legend' and 'Kudos' Awards
  • Health and wellness program
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