Content Strategist Job at GSI in California

This range is provided by GSI. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Creative Strategist – Consumer Brand (Remote / Los Angeles)

Remote with occasional on-site (production needs) — Must live within 2 hours of Los Angeles

Must be a U.S. Citizen or Green Card holder

A fast-growing consumer brand is looking for a Creative Strategist to help scale performance marketing and drive direct-response growth. This is a high-impact role for someone who lives at the intersection of creativity, analytics, and social-first content.

What You’ll Do Develop creative briefs that lead to high-performing ads and strong brand storytelling

Concept and launch campaigns with measurable calls-to-action (purchases, sign-ups, etc.)

Collaborate with creators, editors, and marketing teams to produce social-first video content

Optimize creative for platform-specific formats (TikTok hooks, Meta ads, YouTube pre-rolls)

Continuously A / B test visuals and copy to maximize CTR and conversion rates

Partner with analytics teams to evaluate results and improve creative output

Drive a steady flow of new ideas, angles, and concepts to boost conversions

What You Bring 3+ years in creative strategy, advertising, digital marketing, or e-commerce

Strong copywriting and concept development skills

Knowledge of platform best practices (TikTok hooks, Meta ads, YouTube skippables, etc.)

Portfolio of campaigns with quantifiable outcomes

Familiarity with design / editing tools a plus

Passion for marketing, content, and driving measurable growth

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing

Industries Consumer Services and Personal Care Product Manufacturing

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