Regional Marketing Manager - New Developments

Regional Marketing Manager New Developments

We are seeking an experienced, results-driven Regional Marketing Manager New Developments to lead marketing strategy and execution for new multifamily communities in pre-development and lease-up phases. This role is responsible for creating and driving innovative, data-informed marketing campaigns that generate qualified traffic, accelerate leasing velocity, and support brand awareness and positioning in the market.

The ideal candidate thrives in a fast-paced environment, understands the lifecycle of multifamily development, and can seamlessly align marketing efforts with operational goals during a property's most critical stages.

Key Responsibilities

• Strategic Planning : Develop and execute customized marketing plans for each lease-up project, tailored to specific markets, audience segments, and project timelines.
• Brand Development : Partner with internal and external resources to establish branding, naming, and identity for new developments.
• Pre-Lease & Launch Marketing : Execute digital and print campaigns, website development, social media, signage, event planning, and outreach initiatives to build buzz and drive traffic pre-opening.
• Traffic & Lead Generation : Manage digital advertising, SEO / SEM, listing syndication, ILS strategies, and local outreach to ensure a healthy leasing pipeline.
• Vendor Management : Coordinate with creative agencies, signage vendors, photographers, staging providers, media buyers, and other third-party partners to execute campaigns on time and on budget.
• Collaboration with Operations : Work closely with on-site teams, construction, and regional leadership to align marketing efforts with leasing timelines, pricing strategy, and operational goals.
• Performance Reporting : Track key performance metrics such as traffic sources, cost per lead, conversion rates, and occupancy pace; optimize strategies accordingly.
• Market Research : Conduct competitive analysis and stay current on local market trends to position communities effectively and identify unique selling points.

Qualifications

Preferred Qualifications