VP, Digital Advertising Job at ProShares in New York

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About Us :

ProShares now offers one of the largest lineups of ETFs, with over $85 billion in assets. The company is a leader in strategies such as crypto-linked, dividend growth, interest rate hedged bond and geared (leveraged and inverse) ETF investing. ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns.

Position Overview :

We are seeking a dynamic, data-driven marketer to lead our digital advertising programs, with a focus on developing and optimizing integrated digital advertising strategies—including paid search, display, native, and emerging formats—that drive performance across the funnel. The role will oversee multi-channel execution and be accountable for aligning paid media with broader business and marketing goals. Candidates must demonstrate both a test-and-learn mindset and a metrics-driven approach. The ideal candidate will possess a comprehensive understanding of digital advertising trends and technologies, with proven hands-on experience leveraging platforms like Google Ads to deliver successful advertising strategies that maximize ROI.

Key Responsibilities :

• Campaign Management : Oversee the planning, execution, and optimization of paid search and digital advertising campaigns—particularly through the Google Ads platform—ensuring they meet performance targets and deliver high-quality engagement.
• KPI-Driven Optimizations : Maximize results relative to existing key performance indicators (KPIs) while helping define new measures of success, using data-driven insights to inform strategies and decision-making.
• Test-and-Learn Approach : Implement a robust test-and-learn framework to experiment with new digital ad formats and strategies, analyzing results to refine and improve future campaigns.
• Embrace Technology : Identify, advocate for, and implement best-in-class technologies—including AI-enabled tools—to enable cross-channel campaign management, dynamic creative optimization, CRM and BI integration, and to enhance targeting, automate optimization, and surface predictive insights.
• Analysis and Reporting : Continually deliver timely, relevant, and factual campaign insights in executive-friendly formats.
• Budget Management : Manage digital advertising budgets effectively, ensuring resources are allocated efficiently to maximize impact and ROI.
• Trendspotting : Stay informed about industry trends, the competitive landscape, and emerging digital advertising technologies to keep us on the leading edge of effective marketing.
• Collaborative Approach : Manage numerous external partnerships and work cross-functionally with a range of internal stakeholders (e.g., designers, product managers, sales, compliance) to deliver results aligned with wider business objectives.

Qualifications :

The compensation for this position includes salary and incentive pay. The annual base salary range for this role is $150,000 - $200,000 USD which does not include discretionary bonus compensation. Total compensation may vary based on experience, role, location, department, and individual performance.

Our Benefits :

ProShare Advisors LLC and its affiliates are equal opportunity employers and do not discriminate against otherwise qualified applicants on the basis of age, race, color, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), marital or family status, national origin, ancestry, physical or mental disability, mental condition, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.

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