Senior Director of Sales, Brand and Advertising Research

Exciting Opportunity : Drive the Growth of Brand and Ad tracking in North America

Are you passionate about unlocking the power of data to shape brand strategy? We’re looking for a dynamic and visionary leader to support the growth of our Brand / Communication tracking business across North America. This is a unique opportunity to develop strategic opportunities, winning programs that deliver deep consumer insights, fuels marketing effectiveness, and enables clients to strengthen their brand equity and performance across diverse markets.

Reporting to the Practice Area Leader, you’ll play a central role in driving client adoption of NielsenIQ’s Brand and Communications tracking solutions. This includes working closely with commercial teams to identify and nurture opportunities, shape compelling proposals, support / lead pitches, and guide clients toward the right solutions for their needs.

Key Accountabilities & Responsibilities

Drive Revenue Growth : Identify and activate opportunities to grow Brand and Communications Tracking adoption, supporting sales teams with strategic input and expertise.

Strengthen Client Relationships : Act as a trusted advisor, helping clients understand how our Brand and Communication Tracking capabilities can address their business challenges and deliver measurable impact.

Amplify Product Value : Champion our Brand Tracking solutions across internal teams and with clients, ensuring stakeholders are equipped to confidently position and promote our offerings.

Enable Team Collaboration : Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success.

Core KPIs

Revenue Achievement : Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment.

Client Conversion : Drive adoption of NielsenIQ’s Brand Tracking solutions by identifying opportunities and influencing decision-makers across key accounts.

Engagement Excellence : Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates.

Knowledge Sharing : Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development.

Visibility and Awareness : Elevate product visibility through impactful presentations, participation in industry events, and adaptation of high-quality sales materials.

A Little Bit About You

Are you passionate about Brand, Advertising, Packaging, and Design? Do you also have experience and passion for the automotive category as well as FMCG. We are looking for a savvy salesperson, with a deep sense of urgency and accountability to deliver against financial targets.

Qualifications

10+ years' consultative working or sales success in securing large brand tracking programs, with experience leading high-value pitches, proposals, and RFP responses.

Previous experience in consulting, analytics, or consumer research roles focused on brand tracking.

Deep knowledge of brand and media evaluation, with the ability to apply insights to real-world client challenges.

Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.

Demonstrated thought leadership, with a clear point of view on brand growth and advertising strategy; experience presenting at events or webinars is a plus.

Our Benefits

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.

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