Marketing Specialist

Marketing Specialist

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry's best recruitment marketers, Appcast's technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

Job Description

We are seeking an exceptional Marketing Specialist who will play a key role contributing to our demand generation efforts and support the broader marketing function. The primary focus of this role is to help drive and scale lead generation and engagement through cross-functional marketing supportincluding campaign execution, internal communications, and data / reporting but will also support customer marketing and corporate branding. The ideal candidate has a foundation in B2B marketing, is operationally minded, and thrives in a collaborative, fast-paced environment.

This person will have the opportunity to be hands-on with Appcast's marketing leadership team. This person must have excellent communication skills, professionalism, and an eagerness to learn and contribute to the Marketing team and the business.

Job Responsibilities

Demand Generation & Customer Marketing Support

Assist in executing multi-channel demand generation campaigns that support lead acquisition and pipeline growth.

Assist in executing customer marketing and engagement campaigns that support retention and account growth.

Help maintain and optimize email recipient lists, ensuring data quality and segmentation to support campaign targeting and performance.

Collaborate on the drafting and scheduling of future marketing emails, including newsletters, product announcements, and nurture campaigns.

Support customer referrals, gifting, and sponsorship programs that drive engagement from Appcast's existing customer base.

Operations & Internal Enablement

Provide marketing operations tasks as needed, executing a specific subset of tasks.

Maintain prospect and customer data hygiene in CRM / marketing automation tools to ensure effective segmentation and performance tracking.

Deliver internal Appcast branded enablement assets (like branded PowerPoint, Word and Excel templates) to support internal alignment and consistency.

Research marketing trends in campaigns and positioning amongst competitors.

Contribute to performance reporting for demand generation and customer marketing efforts, helping assess campaign ROI and opportunities for optimization.

Communications & Vendor Management

Support internal communication initiatives to keep stakeholders informed and engaged about marketing programs and campaigns.

Coordinate with swag vendors for ordering and distribution of promotional items; collaborate with designs and creatives as needed.

Assist in creating visually appealing sales documents and support design needs for proposals and internal presentations.

Research and seek out additional marketing vendors (this could include a variety of providers; for example - vendors that support digital media strategies, lead delivery, customer reviews, and / or branding and design).

Qualifications

Strong written and verbal communication skills.

Organized with strong attention to detail and ability to manage multiple priorities.

Proficient in Microsoft Office (especially PowerPoint and Word), Microsoft Teams, and basic design tools (e.g., Canva).

Familiarity with demand generation strategies and standard marketing funnels.

Education and Experience

Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

03 years of experience in marketing, preferably in B2B or SaaS environments.

Experience with email marketing, CRM platforms (e.g., HubSpot, Salesforce), and marketing automation tools.

Experience with project management tools like Monday.com preferred.

Travel Requirements

This position does not require any travel.

Fair Labor Standards Act Status

Salaried Non-Exempt : Personnel will earn their regular salary and be entitled to overtime pay when they work over 40 hours in a workweek.

Supervisory Responsibilities

This position has no supervisory responsibilities.

Expected Salary Range : $47,000-$78,500