Digital Advertising Specialist Job at We Are RALLY in San Francisco

Overview

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RALLY is an advocacy agency with a proven track record of driving progress around complex political and social issues. Organizations such as Climate United, the Hewlett Foundation, the National Network of Abortion Funds, the NRDC, and the Robert Wood Johnson Foundation are among the more than 500 clients that have chosen RALLY to be their partner in this work.

RALLY is strengthened by our team’s diversity, including race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression. RALLY is an equal opportunity employer, and all applicants will be considered. We strongly encourage folks from all backgrounds to apply.

RALLY is proud to work on a wide range of critical social issues, including education, environmental protection, equity, financial inequality, gun violence, healthcare, immigration, LGBTQIA+ rights, women’s rights, and more. We work with leading foundations, advocacy organizations, philanthropists, and commercial entities who strive to shape public policy, discourse, and opinion. They engage us to :

• Identify unique strategies to advance critical issues
• Design and execute impactful communications campaigns with powerful messaging
• Develop and execute sophisticated digital campaigns
• Design compelling brand identities, graphics, and storytelling content

Role

DIGITAL ADVERTISING SPECIALIST

RALLY is seeking a Digital Advertising Specialist to join our team and lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms. This role will be responsible for building media plans, overseeing ad buys, managing performance, and guiding day-to-day implementation across a variety of client accounts. The Digital Ads Specialist will also handle tag management, reporting and analytics, creative troubleshooting, and vendor and partner coordination.

This position sits on RALLY’s growing digital team and will collaborate closely with account leads, designers, and strategists to deliver high-impact campaigns. The role also presents an opportunity to help shape and expand the firm’s digital advertising practice.

We’re looking for candidates with hands-on experience managing digital ads—ideally in a political, advocacy, or issue-based context. Experience with platforms such as Google Ads, Meta Ads, and programmatic vendors like StackAdapt is strongly preferred. Familiarity with platforms like TikTok or Snapchat is a plus. While we value a variety of backgrounds, experience in political or advocacy settings will be especially helpful for this role.

The ideal candidate is proactive, detail-oriented, and comfortable juggling multiple campaigns across different clients. They thrive in a collaborative, fast-paced environment, communicate clearly, and take initiative to solve problems independently.

Responsibilities

Qualifications

Benefits And Perks

At RALLY, we believe a business is only as good as its people. That’s why we’ve invested in providing a broad range of employee benefits and perks, demonstrating our commitment to our people, their growth and development, and the vibrant RALLY culture we are building together.

Benefits

We Are RALLY, LLC is an Equal Opportunity Employer. We value a diverse workplace and strongly encourage people of all backgrounds—including but not limited to people of color, LGBTQ+ individuals, people with disabilities, veterans, and individuals of all ages—to apply.

Compensation Transparency : RALLY typically brings new team members in toward the lower to middle portion of the posted salary range, depending on experience and alignment with the role.

The salary range for this position is $70,000–$85,000 , with opportunities for growth and advancement based on performance and contributions to the team’s success.

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