Marketing Specialist

TowerPinkster is seeking a talented Marketing Specialist to join our dynamic team in Kalamazoo, Michigan!

This role plays a vital part in supporting regional marketing and business development efforts, with an emphasis on creating strategic, high-quality responses to RFPs and RFQs.

The ideal candidate will also support community engagement and outreach efforts—especially in the K12 market—helping to build strong client relationships and increase TowerPinkster’s visibility and impact.

For the right candidate, this position offers the opportunity to grow and shape the role based on individual strengths and interests.

The Marketing Specialist reports to the Manager of Marketing + Communications.

Position Responsibilities Lead the coordination and development of tailored responses to RFQs, RFPs, letter proposals, and interviews across various sectors.

Work closely with K12 Directors to manage regional K12 bond campaign efforts, including outreach strategy, messaging, marketing materials, videos, websites, and social media – emphasizing community education and voter engagement.

As needed, attend community meetings, school board events, committee meetings, and other engagements outside of standard work hours (flexible schedules provided).

Develop compelling written content including blogs, social media content, community impact stories, and presentations.

Contribute to the firm’s social media calendar and messaging strategy with a focus on highlighting community impact, project work, internal experts, and thought leadership.

Identify opportunities for local community engagement to build the firm’s brand awareness and visibility.

Cultivate strong community connections and serve as a visible representative of the firm at local events, industry gatherings, and client engagement opportunities.  Position Competencies Passion for connecting with people and communities through storytelling and design.

Comfort with public speaking.

Strong ability to work independently and as part of a team.

Excellent verbal and written communication skills tailored to diverse audiences.

Exceptional organization, multitasking, and time management under tight deadlines.

Creative thinking and strong visual design sense.

Professionalism, integrity, and adaptability in dynamic environments.

Comfortable collaborating with clients, stakeholders, and community leaders.

Ability to translate technical ideas into relatable and engaging content for public audiences.

Position Qualifications Bachelor’s degree in Communications, Marketing, Journalism, or a related field.

Minimum of 8 years of professional marketing experience, preferably in the AEC industry or professional services.

Demonstrated experience with community engagement, public outreach, or campaign-style communications is a strong plus.

Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office Suite (especially PowerPoint), and Google Workspace.

Familiarity with project and contact databases such as VantagePoint and OpenAsset is a plus.

What We Offer We take a holistic approach to ensure the wellbeing of our team members.

TowerPinkster is proud to support its team members with a robust compensation and benefits package, which includes :

• Industry-leading compensation package, including paid overtime, performance bonuses, and profit sharing.
• National award-winning culture and a supportive work environment that empowers employees to stay healthy, fulfill their interests and passions, and balance work and life goals.
• Industry-leading compensation package, including paid overtime, performance bonuses, and profit sharing.
• A collaborative work environment along with many culture connection events.
• Flexible work hours with a Work-Life Balance program providing six additional days off per year, and a healthy Paid Time Off program.
• A comprehensive benefits package including health, dental, vision, 401(k), life insurance, short term and long-term disability benefits, Paid community service hours.
• Annual team training and professional development opportunities.
• The opportunity to reach your career goals with an award-winning Firm.
• We highly encourage licensure, certification and professional organization memberships which are Firm paid.   Continued educational opportunities and tuition reimbursement program.
• Firm paid life and wellness coach for individuals and families in partnership with Ulliance.
• Culture and wellness programs include walking challenges, fitness challenges, book clubs, in-office massages, medication and more.
• Our Taking Shape Wellness program offering incentives up to $400.00 annually.
• TowerPinkster is a firm of architects, engineers, and interior designers committed to design integrity, quality, and environmental responsibility.
• Our doors opened in 1953 with just six people, and now we have more than 250 of the best employees in Michigan, Indiana, and Kentucky.
• At our firm, it’s our people who make us different.
• We have the freedom to explore new ideas, the tools to create innovative strategies, and the talent to inspire our clients through interactive design.
• We strive to create a diverse, equitable, and inclusive culture that empowers each person to be their genuine self.
• We are committed to Diversity, Equity, and Inclusion.
• For more than 70 years, we have made significant contributions to our communities through our commitment to quality, sustainability, and equitable design.

Our active DEI committee is focused on driving initiatives within three areas :