Marketing ManagerHKS • Orlando, FL, US

Marketing Manager

HKS • Orlando, FL, US

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Marketing Specialist

Specializes in marketing for a select region. Collaborates with practice and business development directors on marketing strategies, target clients and project pursuits. Manages and creates pursuit submissions and materials. Manages, creates and maintains marketing collateral and collaborates on project photography, content and public relations. Possesses and applies a broad knowledge of marketing practices and procedures to complete assignments with integrity and creativity. Seeks opportunities to provide support that achieves firm values and goals. Anticipates job expectations and contributes to strategic marketing solutions.

Responsibilities :

Works closely with studio leaders to support their business development program as the go-to and trusted source for business development efforts
Monitors and assists practice leaders and business development directors on target client information within the CRM system and may be responsible for system reporting management and analysis
Collaborates with business development on competitive intelligence, client and competition research as needed to support prepositioning pursuit efforts including preparation and implementation of client capture plans for target clients
Manages and creates qualifications packages, proposals submissions and interview collateral including content and graphics (writing / editing text and design layouts) working within firm brand standards
Provides strategic thinking related to marketing outreach : brochures, qualification packages, fee proposals and presentations and tailors appropriately to support the needs of the practice / region
Prepares and maintains BD resource materials, portfolios and boiler plate information working with Marcom resource manager
Manages the pursuit submission process with pursuit team on go / no-go efforts, pursuit strategy, requirements, scheduling, assignments and maintains deadlines
Acts as a liaison for internal and external communications of regional marketing news and developments with centralized MarCom team
Manages regional project information, stories and milestones for use in materials, case studies, PR, social media, eMarketing, etc. in collaboration with Marketing Specialists and MarCom studio team members
Tracks project milestones for grand openings, groundbreakings, completion, photography, etc. and collaborates with Practice Specialists and MarCom on related actions
Responsible for tracking regional pursuit outcomes, project information and milestones and other key marketing initiatives within firmwide and MarCom management systems
Collaborates with regional leadership, business development directors, marketing specialists and conference teams on regional conference strategy, messaging, speaking topics and support needs
Manages regional awards strategy, tracking, submissions and support with regional design leadership and MarCom awards coordinator
May assist regional teams in submissions for accreditation, fellowships honors and awards

Supports the firm's cultural values, including a commitment to quality, innovation, learning and growth

Acts with positive, service-driven attitude with a commitment to going above and beyond to help customers and team members

Acts as a mentor by coaching and motivating project team members

Seeks leadership opportunities by providing direction and feedback to team members and collaborating with team leaders

Fosters and maintains a collaborative professional working relationship with team members

Manages conflict effectively and encourages a healthy team environment

Takes personal responsibility for fostering a green workplace through sustainable work practices

Qualifications :

Bachelor's degree in Journalism, Marketing or related degree

Typically with 5+ years of marketing experience

Previous experience with A / E / C firm and RFP preferred

Proficiency in InDesign

Experience in Photoshop and Illustrator preferred

Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint

Knowledge of and interest in architecture / interior design

Excellent writing skills with experience in graphically designed page layouts

Excellent attention to detail and commitment to excellence

Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team

Strong organizational skills and the ability to work on multiple projects at the same time

Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing

Ability to proactively problem solve and apply innovative solutions

Ability to work and collaborate in a team environment, and ability to work independently and prioritize work

Ability to effectively meet deadlines at expected quality

Travel may be required

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Marketing Manager • Orlando, FL, US

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