Senior Fiat Growth Strategist Growth & Local Activation (Crypto Native)

Senior Fiat Growth Strategist Growth & Local Activation (Crypto Native)

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Role

We are looking for a highly hands-on and execution-driven senior growth expert to join our Fiat team. In this role, you will focus on driving fiat on / off-ramp user growth across global markets by optimizing the entire growth funnelfrom channel strategy to localized execution. Your goal is to increase user penetration and maximize product exposure for fiat-related offerings.

Responsibilities

• Develop and execute growth strategies for fiat on / off-ramp products, including P2P, fiat channels, local agent networks, and KOL / KOC partnerships
• Design and localize market-specific growth playbooks tailored to regional user behavior
• Lead multi-channel user acquisition campaigns across SEO / SEM, social media, offline activations, referral / rebate programs, and more
• Monitor the full conversion funnel and user behavior data to identify drop-offs and drive continuous optimization
• Collaborate closely with Product, BD, and Payments teams to support integration of local payment methods (e.g., mobile wallets, bank transfers)

Qualifications

Nice to Have

What You Bring to the Team

Shape the future with the world's leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique, fast-paced projects with autonomy in an innovative environment

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.