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Shopper Marketing Manager

Shopper Marketing Manager

VirtualVocationsLouisville, Kentucky, United States
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A company is looking for a Shopper Marketing Manager, Convenience.

Key Responsibilities

Develop and execute annual shopper marketing plans for strategic retail partners in the Convenience channel

Serve as the primary shopper marketing liaison with Customer Teams to build relationships and co-create growth programs

Utilize shopper and category insights to measure program effectiveness and optimize performance

Required Qualifications

6+ years of experience in Shopper Marketing or Customer Marketing within the CPG Industry

Bachelor's Degree in Marketing, Business, or a related field

Experience working with convenience channel customers (desired)

Strong program management skills

Analytical skills for performance measurement and strategy optimization

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Marketing Manager • Louisville, Kentucky, United States

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