Managing Director, Applied Omni Solutions (Audience & Strategy) Job at Annalect

Managing Director, Applied Omni Solutions (Audience & Strategy)

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About Annalect

Annalect is the Data & Technology arm of Omnicom Media Group.

Annalect’s 4,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Team Overview

We are a team of audience insights specialists that play a crucial role in understanding and analyzing audience behavior and preferences. As experts in data analysis, we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni. We’re looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry.

Position Overview

The Managing Director will function as a senior liaison between Annalect and partner companies across Omnicom (OMC). This role as the Audience SME will include converting business needs into actionable audience strategies that drive business results for our clients. This role requires strong project management to efficiently work with clients, agency leaders and internal Annalect leadership. Working closely with cross-agency partners to continually review Annalect capabilities and demonstrate expert knowledge of these capabilities as they apply to our partners’ needs.

As such, the key responsibility of the role will be to interpret the existing OMC data and technology needs and map them to Annalect solutions. It will further require an ability to provide guidance and oversight of the implementation to achieve the appropriate Annalect solution, as it applies to subject matter expert allocation and deployment, data, and technology access.

Key Responsibilities

• Responsible for consultative engagements around audience strategy, data and technology
• Identifies Data Driven / Analytical business-building opportunities, solutions and growth areas either for Omnicom agencies or in partnership for Omnicom clients
• Accountable for the delivery of data driven solutions across Omnicom partner agencies, including ongoing refinement, implementation, and maintenance of processes, practices, tools and talent
• Demonstrate highly visible leadership with a willingness to deeply research and understand our client’s business issues
• Aligning business to metrics to show measurable results that links data to the creative product
• Strong understanding of how all Annalect solutions work and effectively articulate how the current landscape impacts the Client’s business
• Evangelizing and education around data solutions to our respective partners
• Ensure that the data and technology solutions are delivered in a simplified and client-oriented manner - explain methodology simply, clearly and anecdotally around all data and analytical solutions, services, platforms and practices
• Able to provide business-like translation to complex data analytics solutions so that solutions are understood by marketers; and that agencies can sell repeatable offerings

Required Skills And Qualifications

Perks of working at Annalect

Compensation Range : $175,000—$250,000 USD. This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Benefits include health, vision, dental, 401(k), flexible spending accounts, vacation, sick days, parental leave, and disability coverage. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs.

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Job details

Seniority level : Executive

Employment type : Full-time

Job function : Business Development and Sales

Industries : Advertising Services

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