Head of B2B Integrated Marketing

Head of B2B Integrated Marketing at Adobe

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Head of B2B Integrated Marketing

role at

Adobe

Adobe

is changing the world through digital experiences. We empower creative individuals and global brands to design & deliver exceptional digital experiences across every screen.

Opportunity

We’re looking for a Head of B2B Integrated Marketing to lead strategy for our Digital Media B2B business. The integrated marketing function is a strategic role that ensures coordinated & aligned marketing efforts delivering a consistent, on‑brand message across channels.

What You’ll Do

Improve marketing efficiency by guiding and aligning channel teams on strategic priorities, shared goals, and target metrics to achieve greater engagement and ROI.

Increase Adobe’s visibility and engagement through compelling, persona‑based value propositions.

Unify messaging across channels to reinforce Adobe’s value proposition, brand identity, and recognition.

Drive ongoing campaign performance improvements through reporting, analysis, and optimization, identifying what works and themes resonating with audiences.

What Is Needed to Succeed

10+ years in product marketing, enterprise strategy, or related roles, with at least 3+ years in AI product marketing.

3‑5+ years managing B2B marketers; manage a team of 5 direct / indirect reports.

Demonstrated success in launching net new enterprise offerings, especially AI‑related solutions.

Deep understanding of AI concepts (generative AI, machine learning, predictive analytics) and enterprise use cases.

Experience with enterprise sales cycles, buyer personas, and value‑based messaging.

BS / BA or equivalent experience in Computer Science, Engineering, Business, or related field (MBA or preferred).

Strong storytelling and communication skills, crafting clear narratives for complex, multi‑surface experiences.

Comfortable with ambiguity and leading cross‑functional teams toward clarity.

Strategic and analytical mindset, synthesizing insights into action.

Thrives in a fast‑paced, matrixed environment with global reach.

Compensation

The U.S. pay range for this position is $121,500 – $265,400 annually. Pay may vary by location and depends on required skills.

State‑Specific Notices

California : Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado : If this role is open to hiring in Colorado, the application window will remain open until at least the stated date in Pacific Time.

Massachusetts : It is unlawful to require a lie detector test as a condition of employment or continued employment.

Equal Employment Opportunity

Adobe is a proud Equal Employment Opportunity employer. We do not discriminate based on gender, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

Adobe aims to make Adobe.com accessible to all users. If you require accommodation to navigate the application process, email accommodations@adobe.com or call (408) 536-3015.

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