Marketing Director Job at Luxor Healthcare in Ballwin

Overview Marketing Director - Skilled Nursing Facility - Full-Time. Join a dynamic and mission-driven marketing team at a skilled nursing facility. We are seeking an experienced Marketing Director with a strong background in healthcare marketing, census development, and business growth within the senior care industry. The ideal candidate will be results-driven, strategic, and committed to growing census through referral generation, outreach, and community engagement.

Responsibilities Drive census growth and increase revenue through strategic marketing and business development

Lead face-to-face marketing efforts, external sales calls, and relationship building with referral sources

Collaborate with facility leadership to execute marketing initiatives aligned with company goals

Develop and implement monthly, quarterly, and annual marketing plans

Participate in interdisciplinary team meetings to align census goals with care services

Monitor and analyze market trends, referral data, and competitor activity

Support outside business development representatives and ensure performance accountability

Track and report KPIs including calls, referrals, conversions, and tours

Represent facility services accurately to potential residents and families

Maintain compliance with all regulatory guidelines

Organize and participate in community outreach and events

Attend required trainings and continue professional development

Qualifications Minimum 1 year of marketing experience in a skilled nursing facility (SNF) - 3 years preferred

Proven track record of success in healthcare sales and census growth

Strong knowledge of senior living and post-acute care services

Excellent written and verbal communication skills

Effective leadership, coaching, and team-building abilities

Ability to manage multiple projects and deadlines

Self-motivated, organized, and able to work independently

Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with CRM systems (Yardi preferred)

Strong public speaking and presentation skills

Benefits Health, dental, and vision insurance

Paid time off

Bonus opportunities

Schedule Monday to Friday, 8-hour shifts

If you're a strategic and driven Marketing Director ready to make an impact in skilled nursing and long-term care, we want to hear from you!

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