Sr. SEO / SEM Analyst - The Company Store Job at HOME DEPOT U.S.A., INC. in Trento

Position Purpose :

This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer - The Home Depot - through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement.

Key Responsibilities :

• 30% Campaign Planning : Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations.
• 20% Vendor Management : Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals.
• 20% Keyword Research : Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities.
• 20% Manage Spend : Projecting and tracking Return-on-investment (ROI) and sales for initiatives.
• 10% Coordinate Best Practices : Educate organization regarding organic and paid search marketing programs.

Direct Manager / Direct Reports :

This position reports to the Paid Media Sr. Manager.

This position has 0 direct reports.

Travel Requirements :

Typically requires overnight travel less than 10% of the time.

Physical Requirements :

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions :

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications :

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications :

4-5+ years of hands-on experience in Search Marketing (SEO and / or Paid Search), with a proven track record of driving significant traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue.

Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams.

Proven ability to thrive in a fast-paced environment, consistently meeting deadlines and delivering high-quality work.

Excellent communication skills, with the ability to clearly articulate the strategic value and business impact of SEO and / or Paid Search initiatives to both technical and non-technical stakeholders.

Deep understanding of search engine algorithms, ranking factors, and SEO / Paid Search best practices.

Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising etc.

Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar.

Working knowledge of HTML, CSS, and JavaScript, particularly as they pertain to technical SEO implementation and troubleshooting.

Experience with SEO attribution modeling, demonstrating the ability to measure and prove the impact of SEO initiatives on pipeline and revenue.

Minimum Education :

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education :

No additional education

Minimum Years of Work Experience :

Preferred Years of Work Experience :

No additional years of experience

Minimum Leadership Experience :

None

Preferred Leadership Experience :

None

Certifications :

None

Competencies :

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

Being Resilient - Rebounding from setbacks and adversity when facing difficult situations

Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives

Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

Decision Quality - Making good and timely decisions that keep the organization moving forward

Drives Results - Consistently achieving results, even under tough circumstances

Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals

Resourcefulness - Securing and deploying resources effectively and efficiently

Benefits offered include health care benefits, 401K, ESPP, paid time off, and success sharing bonus. For a full list of the various benefits The Home Depot offers, visit