Customer Marketing Manager

A company is looking for a Customer Marketing Manager to enhance customer retention and engagement.

Key Responsibilities

Lead campaigns (email, push, SMS, webinars) to increase customer adoption and retention

Collaborate with Customer Success to create content and resources that drive product engagement

Launch scalable customer programs to highlight new features and improve overall product usage

Required Qualifications

4+ years' experience in customer marketing, lifecycle marketing, or product marketing (B2B SaaS or B2C)

Proven ability to influence customer behavior through effective content and communications

Strong storytelling skills with excellent writing abilities across various channels

Comfortable working cross-functionally, particularly with Customer Success and Product Marketing

Analytical mindset to measure campaign impact and optimize for retention