Marketing Automation Technical Producer - Braze

Marketing Automation Technical Producer – Braze SME / Admin

Location : Atlanta, Georgia (Hybrid - 2 days onsite per week)

Employment Type : Full-Time

About the Role

We’re seeking a Marketing Automation Technical Producer (Braze) to bring sophisticated, data-driven marketing campaigns to life. This role sits at the intersection of marketing strategy and technical implementation, owning the full lifecycle of campaign execution—from creative journey concepting to deployment and optimization.

You’ll be the go-to Braze expert, responsible for designing, building, and maintaining automated customer journeys that drive engagement and deliver measurable results. This is not a “button pusher” role; it’s for someone who understands how data, logic, and creativity come together to build exceptional customer experiences.

Key Responsibilities

• Build, execute, and optimize marketing campaigns using Braze, including email, push notifications, in-app / inbox messaging, and context cards.
• Design and implement sophisticated customer journeys (Canvas) using trigger logic, personalization rules, and segmentation.
• Develop and maintain dynamic and personalized content using Liquid logic and data-driven customization.
• Collaborate with cross-functional teams (creative, analytics, and data) to translate campaign strategies into executable Braze workflows.
• Ensure data integrations, event tracking, and user attributes are properly configured for campaign targeting and performance measurement.
• Conduct QA / testing and deployment of campaigns to ensure flawless execution and deliverability.
• Partner with analytics teams to monitor campaign performance and identify opportunities for optimization.
• Contribute to creative journey concepting, helping to shape the storytelling and logic behind customer communications.

Must-Have Skills & Experience

Soft Skills