Social Media Marketing Specialist

BOLD. BRAVE.RELENTLESS.

CLOTHING AND GEAR BUILT FOR PROs

ProSwag is on the lookout for a creative and results-oriented Social Media Marketing Specialist to drive our digital advertising efforts across Facebook, Instagram, and TikTok. This role is ideal for a strategic thinker with a proven background in social media advertising—especially in the apparel industry—who can blend data-driven decision-making with bold, engaging content.

Key Responsibilities

• Paid Campaign Strategy & Execution

Plan, launch, and manage paid ad campaigns across Facebook, Instagram, and TikTok

Build performance-driven strategies that align with brand goals and resonate with our target audience Monitor ad spend and performance metrics to maximize ROI and efficiency

Use A / B testing to refine targeting, creative elements, and messaging

Design captivating visuals, videos, and copy tailored for social platforms and fashion-forward audiences Ensure a consistent brand voice and aesthetic across all channels

Work closely with teams to produce high-quality creative assets Stay ahead of trends, algorithm changes, and platform updates to ensure top-tier content performance

Analytics, Optimization & Reporting

Track and analyze key metrics using native platform tools and third-party analytics

Deliver regular performance reports with insights and recommendations

Monitor competitors and industry trends to spot opportunities for improvement

Communicate campaign outcomes and strategy shifts clearly to internal stakeholders

Define and refine target audiences based on behavior, interests, and demographics

Develop strategies to grow social media followings and improve engagement rates

Manage community interactions with timely, professional responses

Collaborate with influencers and brand ambassadors to enhance reach and authenticity

3+ years of hands-on experience in social media marketing with a focus on paid campaigns Demonstrated success managing Facebook, Instagram, and TikTok ads

Deep understanding of fashion marketing, seasonal trends, and consumer behavior in the apparel space

Skilled in using Facebook Ads Manager, Instagram Business Tools, and TikTok Ads Manager

Proficient in analyzing campaign performance using Google Analytics, Facebook Insights, etc.

Technical Proficiency

Strong command of paid media strategy and optimization best practices

Familiarity with graphic design tools like Canva, Photoshop, or similar platforms

Basic video editing experience for short-form content creation

Knowledge of e-commerce integration, conversion tracking, and pixel implementation

Experience working with influencer tools and platforms

Core Competencies

Creative mindset with attention to detail Strong written and verbal communication skills

Ability to juggle multiple campaigns and deadlines independently Analytical and solutions-oriented approach to marketing

Quick to adapt in the fast-changing social media environment

Preferred Qualifications

Bachelor's degree in Marketing, Communications, or related field Experience with other platforms like Pinterest, YouTube, or Snapchat

Familiarity with SEO as it applies to social media

Certifications such as Facebook Blueprint or Google Analytics

Experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)

Background in fashion merchandising, retail, or consumer marketing

What We Offer

Competitive salary based on experience

Comprehensive benefits package

Collaborative and creative work culture

How to Apply

To be considered, please submit :

Your resume

A portfolio showcasing successful campaigns in the apparel industry

Case studies with measurable outcomes from Facebook, Instagram, and TikTok ads

Creative examples of social content you've developed