Overview
Social Media Associate – Location : Midtown – Organization Unit : Social Media – Work Days : Monday-Friday – Weekly Hours : 35.00 – Exemption Status : Exempt – Salary Range : $72,800.00 - $82,500.00
- As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices
Position Summary
As part of the social media team in the Office of External Affairs, manages the day-to-day activity of the institutional social media accounts by sourcing or creating content for various platforms.
Responsibilities
Composes social media entries on institutional accounts to ensure postings align with industry standards; works with various teams to identify content / topics. Researches, conceptualizes, pitches and creates content and layout; edits vertical stories.Attends various WCM events (e.g., seminars, symposiums) to capture real-time photos / visuals for social media content, supporting activities by departments, centers and institutes that demonstrate key strategic priorities.Ideates and executes ideas that will increase social media views, watch-time and engagement; collaborates across Communications & Marketing division to identify story content; oversees freelancers to produce complementary graphics and animations.Manages queries from departments, centers and faculty to promote initiatives; works with colleagues and / or freelancers to enhance content submissions such as modifying photos, videos and animations to be customized for institutional social platforms.Participates in social media campaign planning for awareness days, including brainstorming faculty, clinician or student interviews, tactics and content for infographics or animations; interviews faculty or patients; drafts content for review and approval.Collaborates with faculty, administrators and staff across WCM to understand and help advance their communications needs via social media. Encourages adoption of social media institutional policies and best practices.Monitors social media activity via databases and native platforms for engagement with institutional accounts; serves as social media first responder to engage or amplify content posted by WCM community based on community management guidelines.Monitors accounts for issue management; flags / offers recommendations to address negative feedback; navigates patient complaints to appropriate department / issues management agency. Serves as primary monitor to identify brand conflicts or other violations.Conducts reporting / metrics on social media activity. Assists with creating / setting benchmarks for measuring impact of social media / digital content; compiles data and drafts presentations / reports for campaigns and institutional announcements / initiatives.Organizes and tracks social media oversight queries; responds to social media account registration submissions and implements oversight project management. Coordinates biannual risk assessment meetings.Education
Associate's DegreeExperience
Associate's Degree in media, communications, marketing or related degree.Bachelor's Degree preferred.At least 2 years of media, design, communications or public relations experience.Experience with taking photos and video is a major plus.Experience working with Adobe Creative Cloud is a major plus.Knowledge, Skills and Abilities
Demonstrated ability to multi-task and prioritize in a fast-paced environment.Excellent high degree of attention to detail, superior organizational skills, and strong interpersonal skills.Demonstrated knowledge of major social media platforms.Demonstrated proficiency with MS Office Suite and database applications.Excellent communication skills (both verbal and written).Ability to meet tight deadlines.Demonstrated creative thinking skills and understanding of trends in social media.Ability to work collaboratively in a large organization with a diverse group of stakeholders.Self-starter with high degree of initiative and the ability to think critically.Demonstrated ability to interact with multiple constituencies and exercise diplomacy.Licenses and Certifications
Working Conditions / Physical Demands
Some evenings and weekend work.Some travel within NYC.To apply, visit the following URL : https : / / jobs.weill.cornell.edu / NY / job / New-York-Social-Media-Associate-NY-10022 / 1333402500 /
This description reflects the job as of the date of posting and is not intended to be all-inclusive. Cornell University embraces diversity in its workforce and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds.
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